Senior Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for planning and executing various digital marketing strategies to enhance our online presence. Your role will involve managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. Additionally, you will design and maintain our social media presence to engage with our target audience effectively. You will play a crucial role in measuring and evaluating the performance of all digital marketing campaigns and comparing them against predefined goals, including ROI and KPIs. By identifying trends and insights, you will be able to optimize marketing spend and performance based on the data collected. Your creative input will be highly valued as you brainstorm innovative growth strategies to drive business objectives. In this position, you will be expected to plan, execute, and analyze experiments and conversion tests to further enhance our digital marketing efforts. Collaborating with internal teams, you will create landing pages and enhance user experience to improve customer interaction and conversion rates. Your strong analytical skills will be essential in evaluating the end-to-end customer experience across various channels and touchpoints. Furthermore, you will be responsible for optimizing user funnels by identifying and enhancing conversion points. Collaboration with agencies and vendor partners will be necessary to ensure the successful implementation of digital marketing initiatives. Your role will also involve evaluating emerging technologies and providing valuable insights for their adoption where appropriate. This is a full-time position that requires working Monday to Friday, including night shifts in the US time zone. The work location is in person, and the application deadline is on 21/04/2025, with an expected start date of 05/05/2025.,