Senior Digital Marketing Executive

Company Description

Proclivity Digitech is a leading Software Development and IT organization based in Kolkata, India. The company has a positive mission and is focused on delivering exceptional service to clients globally. With a track record of success and a commitment to continued growth, Proclivity Digitech is proud of its achievements and aims to maintain its momentum towards success.

Role Description

We are seeking a highly skilled Senior Digital Marketing Executive to lead our digital marketing efforts. The ideal candidate will have a strong background in digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing. They will be responsible for developing and implementing digital marketing campaigns to drive brand awareness, generate leads, and increase customer engagement.Key Responsibilities :- Develop and execute digital marketing strategies to drive online traffic to the company website and social media platforms.- Manage and optimize paid digital advertising campaigns, including Google AdWords, Facebook Ads, and LinkedIn Ads.- Monitor and analyze website analytics and KPIs to track the performance of digital marketing campaigns and optimize accordingly.- Collaborate with the content team to create engaging and relevant content for digital channels, including blog posts, social media posts, and email campaigns.- Oversee email marketing campaigns,- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to drive results.- Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives.Qualifications :- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.- Years of experience in digital marketing, with a proven track record of developing and implementing successful digital marketing campaigns.- Strong knowledge of digital marketing channels and techniques, including SEO, SEM, social media, email marketing, and content marketing.- Experience managing paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads.- Proficiency in web analytics tools, such as Google Analytics, and experience using data to drive decision-making.- Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously.- Strong analytical skills and attention to detail, with the ability to analyze data, identify trends, and optimize performance.- Creative thinker with a passion for innovation and a willingness to experiment with new ideas and strategies