Senior Digital Marketing Executive

We are looking for a Senior Digital Marketing Executive who can take ownership of our digital presence and drive measurable growth across performance marketing, brand campaigns, and social media strategy. This role is suited for someone with proven hands-on expertise, creative problem-solving ability, and leadership skills to manage campaigns end-to-end.

Key Responsibilities

• Strategy & Planning
• Develop and execute integrated digital marketing strategies across paid, owned, and earned media.
• Plan monthly/quarterly campaigns in alignment with brand objectives and sales targets.
• Performance Marketing
• Manage and optimize campaigns across Google Ads, Meta Ads, and other paid platforms.
• Track ROI, ROAS, CPA, and other performance KPIs.
• Social Media & Content
• Oversee content strategy and calendar for Instagram, Facebook, YouTube, and emerging platforms.
• Work with creative teams to ensure brand consistency in visuals, tone, and messaging.
• SEO & Website Management
• Drive organic traffic growth through SEO strategy, keyword optimization, and content initiatives.
• Coordinate with developers for website updates, analytics, and conversion rate optimization.
• Analytics & Reporting
• Analyze campaign data, generate reports, and present insights to management.
• Recommend improvements based on data-driven insights.
• Team & Vendor Coordination
• Guide junior executives, interns, and agency partners.
• Ensure timely execution of campaigns and creative deliverables.

Qualifications & Skills

• 7-10 years of experience in digital marketing (preferably fashion/lifestyle/e-commerce).
• Proven expertise in Google Ads, Meta Ads, SEO, and analytics tools (Google Analytics, GA4, etc.).
• Strong knowledge of influencer marketing and content-led growth strategies.
• Ability to manage budgets and deliver ROI-driven campaigns.
• Excellent communication, leadership, and project management skills.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person