Senior Digital Marketing Executive

The Senior Digital Marketer will be responsible for planning, executing, and optimizing the company’s online marketing strategies to drive brand awareness, lead generation, and customer engagement. This role requires hands-on experience in managing digital campaigns across multiple platforms and strong analytical skills to measure performance and ROI.

Key Responsibilities:

* Develop and implement comprehensive digital marketing strategies across Google, Meta, LinkedIn, and other platforms.

* Manage and optimize paid campaigns (Google Ads, Facebook Ads, Instagram, YouTube, etc.) for lead generation and conversions.

* Oversee SEO and SEM strategies to improve website visibility and organic traffic.

* Plan and execute email marketing campaigns, landing pages, and marketing automation.

* Analyze campaign performance using Google Analytics, Meta Business Suite, and other tools; prepare detailed performance reports and insights.

* Collaborate with the design and content teams to create engaging digital content and ad creatives.

* Research new trends, platforms, and techniques to enhance campaign effectiveness.

* Manage and guide junior marketers or interns, providing training and performance feedback.

* Coordinate with clients to understand their business goals and deliver measurable results.

* Ensure brand consistency across all digital channels.

Required Skills and Qualifications:

* Bachelor’s degree in Marketing, Communications, Business, or a related field.

* Minimum 3+ years of proven experience in digital marketing, campaign management, and performance optimization.

* Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and Analytics.

* Proficiency in tools like Google Analytics, Search Console, Meta Ads Manager, and Canva or Adobe Creative Suite.

* Strong copywriting and analytical skills.

* Experience with lead generation and conversion tracking.

* Excellent communication, project management, and team leadership abilities.

Preferred Skills:

* Experience with marketing automation tools (HubSpot, Mailchimp, or similar).

* Knowledge of WordPress or website CMS.

* Basic video editing or creative direction experience.

* Ability to handle client communication and reporting independently.

Job Type: Full-time

Pay: ₹30,000.00 per month

Work Location: In person