Senior Developer – Salesforce Marketing Cloud & Core Platform

Company Description

Genetrix Technology provides end-to-end solutions across the complete Salesforce ecosystem, including Marketing Cloud

Centers of Excellence

Join us in shaping the future of customer experience.

For inquiries, please contact: Admin@Genetrix.tech

Role Description: Senior SFMC Developer with Salesforce Development Background

Employment Type:

Senior Salesforce Marketing Cloud (SFMC) Developer

As part of our cross-functional delivery team, you’ll work closely with clients and internal stakeholders to design dynamic customer journeys, build scalable automations, and develop customized Salesforce components that support business objectives.

Key Responsibilities

• Lead the design and development of complex

  customer journeys and real-time interactions

  in

  Marketing Cloud

  using

  Journey Builder

  and

  Interaction Studio

  .
• Build and customize

  Salesforce solutions

  using

  Apex

  ,

  SOQL

  ,

  Lightning Web Components (LWC)

  , and declarative tools.
• Collaborate with marketing and CRM teams to create data-driven campaigns using

  AMPscript

  ,

  SQL

  ,

  HTML

  ,

  CSS

  , and

  JavaScript

  .
• Integrate Marketing Cloud with Salesforce CRM and external platforms using

  APIs

  ,

  SSJS

  , and automation tools.
• Ensure compliance with

  email best practices

  , deliverability standards, and

  CAN-SPAM/GDPR

  regulations.
• Translate business needs into scalable technical solutions and provide post-implementation support.
• Contribute to technical documentation and promote best practices across teams.

Qualifications

• 2–3+ years

  of experience in

  Salesforce Marketing Cloud

  implementation, including hands-on experience with

  Interaction Studio

  .
• Strong background in

  Salesforce Development

  (PD1 certification preferred) with experience in Apex, LWC, SOQL, and platform configuration.
• Proficient in

  AMPscript

  ,

  SQL

  , and scripting languages used in campaign personalization.
• Experience in platform integration, API development, and

  data extension management

  .
• Excellent problem-solving and communication skills.
• Bachelor's degree in

  Computer Science

  ,

  Marketing

  , or a related field.
• Ability to manage multiple projects, prioritize effectively, and thrive in a remote, fast-paced environment.