Senior Creative Strategist (Influencer Marketing)

Key Responsibilities:

Creative Strategy & Ideation

• Lead the creative thinking process across brand briefs—turning insights into platform-first campaign ideas.
• Conceptualize and develop campaign themes, influencer activations, content strategies, and narratives for diverse categories and platforms.
• Collaborate with internal teams (sales, operations, planning) to convert client briefs into actionable and innovative influencer-led strategies.

Pitch Development & Presentation

• Own the development of pitch decks including storytelling, scripting, and execution plans.
• Present creative strategies and ideas directly to clients with clarity, confidence, and insight.
• Help the brand and business development teams win and retain key accounts by crafting persuasive strategic narratives.

Trend Analysis & Insights

• Stay ahead of content, culture, and platform trends (Instagram, YouTube, TikTok, etc.).
• Identify emerging influencer trends and integrate them into brand storytelling and campaign ideation.
• Decode consumer and digital behavior to build audience-first strategies.

Collaboration & Execution Oversight

• Work closely with influencer marketing managers and content teams to ensure the creative vision is consistently executed during campaign execution.
• Provide creative direction to scriptwriters, designers, and video editors when needed.
• Review campaign content and ensure it aligns with the creative strategy and brand guidelines.

Requirements:

• 1-5 years of experience in a creative strategy or brand planning role, preferably in a digital/influencer marketing agency.
• Strong understanding of influencer content across formats (short-form video, storytelling, reels, memes, etc.)
• Exceptional writing and storytelling skills with the ability to translate brand goals into platform-relevant narratives.
• Strong presentation and communication skills.
• Proven ability to work on multiple campaigns simultaneously in a fast-paced environment.
• A portfolio or body of work showcasing strategic thinking and creative impact (preferred).