Senior Content Writer

About the Company Turbolab Technologies is a revenue positive, bootstrapped startup and home to a plethora of products and services related to Data Analysis and Web Crawling. Over the past few years, we have ventured into Machine Learning, Image Processing, Video Analysis and more. Most of our products are for the enterprise, enabling them to use the power of data for growing their business. We are looking for a skilled writer/professional who can deliver trusted content based on the retail and e-commerce industry. Roles and Responsibilities Develop high-quality, informative, and trusted content for various marketing collaterals, including website pages, landing pages, blog posts, email campaigns, and social media posts. Conduct in-depth research on industry trends, technologies, and best practices to ensure accurate and up-to-date content that resonates with our target audience. Understand the needs, pain points, and motivations of our target customers (i.e. retail brands in the e-commerce space), and create content that addresses their challenges and positions our products and solutions as the ideal choice. Review and edit content for grammar, clarity, style, and accuracy, ensuring a consistent brand voice and tone across all materials. Work closely with cross-functional teams such as product management, sales, and design to gather information, insights, and feedback for content creation. Build a deep understanding of the product and the company's unique differentiators. Desired candidates will have Bachelor’s/Master’s degree in Economics, Commerce, Business or a related field. Proven experience as a B2B content writer (3-5 years), preferably in the media or print, with a strong portfolio of published work. Excellent written and verbal communication skills, with a keen eye for detail and ability to adapt writing styles for different formats and target audiences. In-depth knowledge of content marketing principles, SEO best practices, and digital marketing strategies. Strong research skills to gather information from various sources and translate complex e-commerce concepts into clear and compelling content. Ability to write in a reporting style format. Ability to work independently and manage multiple projects simultaneously while meeting deadlines. Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams. Self-motivated and proactive mindset, with a passion for staying updated on industry trends and learning new technologies. Interest to work based out of our Kochi office. Show more Show less