Senior Content Writer

We are seeking a Content Writer with excellent proficiency in both Malayalam and English, capable of crafting compelling content for marketing product-based and service-based businesses. The ideal candidate will have a strong understanding of marketing strategies, target audience behavior, and content formats across diverse platforms, ensuring impactful communication that drives engagement and conversions.

Key Responsibilities:

• Content Creation: Develop high-quality content in both Malayalam and English for websites, blogs, social media, email campaigns, brochures, and marketing materials.
• Marketing-Focused Writing: Craft persuasive and audience-focused content that aligns with the goals of product-based and service-based businesses.
• Localization and Translation: Translate and adapt content effectively between Malayalam and English, maintaining cultural and contextual relevance.
• Social Media Writing: Create engaging posts, captions, and promotional content tailored to various social media platforms.
• Brand Positioning: Develop content that communicates the unique value proposition of products and services, resonating with target audiences.
• Research: Conduct in-depth research on industry trends, competitors, and customer behavior to inform content strategies.
• SEO Optimization: Write SEO-friendly content to improve search engine rankings and drive organic traffic.
• Collaboration: Work closely with the marketing team to align content with overall campaign objectives.
• Proofreading and Editing: Ensure all content is error-free, grammatically sound, and adheres to brand guidelines.

Qualifications:

• Language Proficiency: Excellent writing and communication skills in both Malayalam and English, with the ability to produce creative, error-free content in both languages.
• Experience: 2+ years of experience in content writing, preferably in marketing or for product- and service-oriented businesses.
• Marketing Knowledge: Understanding of marketing principles, especially for product and service industries, is a strong advantage.
• Research Skills: Ability to gather insights on industry-specific topics and incorporate them into well-informed content.
• Technical Skills: Familiarity with CMS platforms (e.g., WordPress), SEO tools, and basic digital marketing concepts.

Preferred Skills:

• Experience writing for product-based and service-based businesses in industries like beauty, FMCG, e-commerce, or similar fields.
• Familiarity with marketing funnels, customer journey mapping, and digital campaign strategies.
• Basic graphic design or familiarity with tools like Canva is a plus.
• Knowledge of social media trends and platform-specific requirements.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

Expected Start Date: 12/08/2025