Senior Content Writer

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About the Role:

Senior Content Writer

This role demands a creative professional who can pair strong writing skills with strategic thinking—producing content that informs, engages, and delivers measurable results.

Key Responsibilities:

• Write, edit, and proofread content for blogs, articles, whitepapers, case studies, newsletters, and social media.
• Create compelling website copy, product descriptions, and marketing campaign content.
• Collaborate with marketing, SEO, and design teams to ensure brand consistency.
• Apply SEO best practices, keyword research, and analytics insights to optimize content.
• Write content that aligns with

  AEO (Answer Engine Optimization), AIO (AI Optimization), and GEO (Google Engine Optimization)

  standards.
• Manage and maintain a content calendar for timely publishing.
• Conduct

  deep research and analysis

  on industry-related topics to produce original, authoritative, and high-quality content.
• Ensure accuracy, clarity, and consistency across all content formats.
• Monitor and analyze content performance, recommending improvements where needed.
  

Requirements:

• Bachelor’s/Master’s degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 4–5 years of professional content writing/copywriting experience.
• Strong portfolio showcasing versatility across digital and print formats.
• Excellent command of English with strong grammar, editing, and proofreading skills.
• Hands-on experience with SEO-based writing and familiarity with tools like SEMrush, Ahrefs, or Google Analytics.
• Ability to simplify complex concepts into engaging, reader-friendly content.
• Strong

  research and analytical skills

  to generate high-quality, fact-based content.
• Strong organizational and time management skills with the ability to juggle multiple projects.

Good to have:

• Experience in both B2B and B2C content writing.
• Basic knowledge of design/visual tools (Canva, Photoshop, Figma).
• Prior exposure to thought leadership content, LinkedIn articles, or email marketing campaigns.