Senior Content Writer

Job Description We’re on the lookout for an experienced wordsmith! Someone with 5-8 years of experience who brings both skill and a passion for storytelling to every piece they write. This isn’t your ordinary content role - if you excel at transforming complex ideas into engaging narratives and have a talent for social media copywriting and marketing, you might be the creative mind we need. You will serve as a pivotal architect in shaping our content strategy, working together with our marketing team, and crafting stories that shine across the digital landscape of the B2B world. If you're ready to mix sharp insight with masterful storytelling, show us what you've got! Requirements Content Writing - Create well-researched, compelling content across various formats (blogs, landing pages, white papers, case studies, etc.). Research and analyze industry trends to create content that speaks to the pain points and interests of our audience. Optimize content for SEO while ensuring it appeals to both search engines and human readers. Adapt content for different target audiences across multiple stages of the marketing funnel. Write copies that align with our brand tone, messaging, and voice, while staying current with industry trends. Collaborate with the marketing team to brainstorm content ideas that resonate with our target B2B audience. Ensure content is timely, relevant, and aligned with the overall marketing goals. Maintain a consistent brand voice across written content and ensure high editorial standards. Social Media - Craft engaging and effective social media content especially for LinkedIn, to drive brand awareness and engagement. Leverage social media to promote content, engage with followers, and generate leads. Monitor social media performance and analyze engagement metrics to optimize content strategy. Regularly contribute to social media calendars, ensuring content is aligned with the brand’s tone and business objectives. Utilize LinkedIn for prospecting and building relationships with the target audience. Engage with followers, respond to comments, and participate in discussions to foster community interaction. check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#6875E2;border-color:#6875E2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered="">