Role & responsibilities About the Role We are looking for a detail-oriented and results-driven SEO Specialistwith 35 years of experience to join our digital marketing team. The ideal candidate will have proven expertise in developing and executing on-page, off-page, and technical SEO strategies that improve organic visibility, rankings, and traffic across multiple platforms. Key Responsibilities * Develop, execute, and monitor on-page, off-page, and technical SEO strategies to achieve organic growth targets. * Conduct keyword research, competitor analysis, and content gap analysis to identify opportunities. * Optimize website structure, metadata, internal linking, and content for search engines and user experience. * Perform regular site audits using tools such as Screaming Frog, Ahrefs, SEMrush, Moz, or Google Search Console, and provide actionable recommendations. * Collaborate with content, product, and development teams to ensure SEO best practices are integrated. * Build and manage effective link-building campaigns and digital PR initiatives. * Monitor, analyze, and report performance metrics using Google Analytics, Looker Studio, and Google Search Console. * Stay updated with the latest **Google algorithm updates, SEO trends, and emerging technologies to keep strategies competitive. * Support cross-channel campaigns (SEM, Social, Content Marketing) by aligning SEO strategies with overall marketing objectives. Preferred candidate profile 35 years of proven SEO experience with measurable results in improving organic rankings and traffic. Strong knowledge of on-page, off-page, and technical SEO fundamentals. Proficiency with SEO and analytics tools: Google Analytics, Looker Studio, GSC, SEMrush, Ahrefs, Screaming Frog**, etc. Solid understanding of site architecture, crawling, indexing, and internal linking best practices. Knowledge in optimizing pages and articles for AIO (AI Optimization) and GEO (Geographic/Geo-targeted SEO strategies) Experience working with e-commerce, SaaS, or content-heavy platforms is highly desirable. Strong analytical and problem-solving skills with the ability to translate data into actionable insights. Excellent communication and project management skills; ability to collaborate with cross-functional teams. Knowledge of basic HTML, CSS, or JavaScript for SEO implementation is a plus. What We Offer Competitive salary with growth opportunities. Hands-on exposure to large-scale SEO projects and multi-industry campaigns. Collaborative team environment with continuous learning opportunities. Access to advanced SEO tools, new feature testing, and industry best practices.
Key Responsibilities: Content Creation & Development: Research, write, edit, and publish a variety of content formats, including blog posts, website copy, case studies, whitepapers, eBooks, social media posts, email newsletters, video scripts, and presentation decks. Ensure all content aligns with our brand voice, messaging guidelines, and strategic marketing goals. Translate complex technical concepts into clear, engaging, and digestible content for various audiences. Content Strategy & Planning Support: Collaborate with the Digital Marketing Lead to research industry trends, keywords, and audience insights to identify new content opportunities. Assist in developing and maintaining a comprehensive content calendar, ensuring a consistent flow of fresh and relevant content. Contribute to the ideation and development of content themes and campaigns. SEO & Web Optimization: Implement SEO best practices in all content, including keyword research, meta descriptions, and on-page optimization, to improve organic search rankings. Work to optimize existing website content for performance and user experience. Content Distribution & Promotion Assistance: Support the distribution of content across various digital channels, including social media, email campaigns, and partner networks. Assist in managing content uploads and updates on our website and other platforms (e.g., CMS like WordPress). Performance Tracking: Monitor basic content performance metrics (e.g., website traffic, engagement rates, social shares) and provide insights to the Digital Marketing Lead. Collaboration & Communication: Work cross-functionally with sales, product, and subject matter experts to gather information and ensure content accuracy. Provide direct support to the Digital Marketing Lead on various digital marketing initiatives as needed, including campaign execution, reporting, and competitor analysis. Qualifications: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. 5 years of proven experience in content creation, content writing, or content marketing. Exceptional writing, editing, and proofreading skills with a strong command of grammar and style. Demonstrable ability to research and understand technical topics, and then simplify them for a broader audience. Solid understanding of SEO principles and how to apply them to content. Familiarity with content management systems (CMS) like WordPress. Experience creating content for ecommerce companies. A strong portfolio of published work (writing samples, articles, blog posts, case studies) is required. Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment. Proactive, detail-oriented, and a strong team player. Bonus Points If You Have: Basic understanding of digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot). Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating basic visuals for content. Familiarity with video content creation or editing. Any certifications in content marketing or digital marketing.