Senior Brand Strategist

Job Title: Senior Brand Strategist

Location:

Department:

Experience:

Role Overview:

Senior Brand Strategist

Key Responsibilities:

Strategy & Insight Development

• Build holistic brand strategies across digital and integrated platforms.
• Develop consumer insights, brand positioning, and communication frameworks.
• Conduct competitive analysis, trend mapping, and market research.

Creative Ideation

• Lead brainstorming sessions and shape campaign concepts with creative teams.
• Translate brand objectives into actionable creative briefs.
• Evaluate campaign performance and refine strategies.

Client Leadership

• Work closely with business, creative, media, and influencer pods.
• Present strategies, narratives, and pitch decks with strong storytelling.
• Manage multiple brands and ensure strategic consistency.

Pitch & Innovation

• Lead strategy for new business pitches.
• Identify emerging trends, platforms, and consumer behavior shifts.
• Drive innovative, culturally relevant brand solutions.

Required Skills & Experience:

• 1.5- 2 years in strategy, digital marketing, or agency-side brand planning.
• Strong storytelling and deck-building skills (must have).
• Deep understanding of digital culture, social platforms, and content ecosystems.
• Excellent communication, presentation, and client-facing skills.
• Ability to think strategically while moving quickly.
• Analytical mindset with creative sensibility.

Nice-to-Have:

• Experience with integrated campaigns and influencer ecosystem.
• Familiarity with brand frameworks, consumer psychology, and semiotics.
• Trendspotting and cultural insight experience.