Senior Brand Manager

Location:

About Ferty9:

Digital Performance Marketing Manager

Role Overview:

Digital Performance Marketing Manager

Key Responsibilities:

• Plan, launch, manage, and optimize paid marketing campaigns across

  Google Ads (Search, Display, YouTube), Facebook/Instagram, LinkedIn

  , and other relevant channels.
• Drive

  high-quality, intent-based lead generation

  across all clinic locations.
• Collaborate with creative teams to develop patient-centric ad copy, visuals, and landing pages that build trust and encourage action.
• Monitor and improve key KPIs:

  CPL (Cost per Lead), ROAS, Booking Rate, Conversion Rate

  , and

  Lead Quality

  .
• Execute A/B tests for ad creatives, landing pages, and audience targeting strategies.
• Use

  Google Analytics, GTM, Meta Business Suite

  , and CRM data to track user journeys and identify drop-offs or opportunities.
• Manage budgets across multiple locations and report on campaign performance weekly and monthly.
• Stay compliant with digital advertising policies for healthcare while respecting privacy and patient sensitivities.
• Keep track of competitor campaigns and fertility industry marketing trends.

Requirements:

• 35 years of hands-on experience in

  digital performance marketing

  , ideally within the

  healthcare, wellness, or fertility sector

  .
• Strong command of

  Google Ads (Search, Display, Video)

  and

  Meta Ads (Facebook & Instagram)

  .
• Deep understanding of

  lead generation funnels

  and consumer decision-making in healthcare.
• Excellent analytical skills with experience in platforms like

  Google Analytics 4 (GA4), Google Tag Manager

  , and Excel or Google Sheets.
• Ability to work with content and clinic teams to ensure that campaigns reflect both

  clinical accuracy

  and

  emotional sensitivity

  .
• Exceptional attention to detail and a patient-first mindset.

Preferred Qualifications:

• Experience in

  multi-location performance marketing

  (geo-targeting and local campaigns).
• Google Ads & Meta certifications.
• Familiarity with CRM systems and tools like

  HubSpot

  ,

  Zoho

  , or

  Salesforce Health Cloud

  .
• Knowledge of SEO, local listings (Google My Business), and organic strategies is a bonus.

Success Metrics:

• CPL (Cost per Lead)
• Booking-to-Lead Conversion Rate
• Patient Acquisition Cost (PAC)
• ROAS (Return on Ad Spend)
• Campaign CTR and Engagement
• Brand Search Volume Growth