Senior Brand Manager

KEY RESPONSIBILITIES

Brand plan

• Effective usage of ATL activities to communicate brand attributes
• Continuously monitor competition activities in media and on ground and highlighting it within the team
• Ideate and create the brand plan as a process to establish the brand positioning
• Analysis of market share, creative and media analysis of competition
• Sharing of activities for the whole year with the agency and internal team for planning
• Preparing creative, media, and PR briefs to establish alignment to the brand plan
• Participate in development of marketing strategies and brand building exercises to increase market share
• Standardization of creative communication across touch-points through the creation of Brand Manual

Brand campaigns

• Adherence to the SOP to review and finalize brand campaign provided by the agency
• Liaison with the VM and media requirements for successful application for the campaign
• Timely deliverance of all the elements to make the campaign successful
• Provide formal briefing to the VM and Activation manager to ensure this gets translated at all touch-points across the stores
• Design and implementation of activities to create brand experience (Ex: Seasonal fashion shows. Properties in magazines and Max fashion weekends etc.)

Campaign effectiveness

• Commission a dipstick research for CRM customers to evaluate the brand attributes as per the focus in the brand plan for a specific market

Effective implementation of Media and PR

• Spotting opportunities to leverage brand attributes through media
• Constantly monitor the effectiveness of various media vehicles deployed
• Identify the media vehicles for delivering a campaign media objective (reach or frequency)
• Determine media mix, effectively leverage media and make a complete media plan for a season

Campaign planning and management

Plan, manage and execute various special projects and campaigns from time to time.

Education: MBA/ Equivalent from a reputed institute

Experience: Min 12-15 years thorough brand management experience in marketing dept