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Senior Associate - Influencer Marketing

Senior Associate - Influencer Marketing

Xylem Learning App

2 years

5 - 6 Lacs

calicut

Posted:3 hours ago| Platform: GlassDoor logo

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Skills Required

marketing code learning outreach content analyze strategies reports networks drive database management network communication negotiation planning tracking reporting multitasking storytelling engagement

Work Mode

On-site

Job Type

Part Time

Job Description

Job Code

JOB001693

Designation

Senior Associate – Influencer Marketing

Business Vertical

XYLEM LEARNING

Key Responsibility

1. Education, Motivation & Youth Empowerment Campaigns ? Identify, onboard, and manage influencers within the education, motivational, and youth-focused spaces. ? Lead influencer outreach eUorts via DMs, email, and calls; negotiate terms and finalize collaborations. ? Create detailed campaign briefs and coordinate content timelines with influencers. ? Collaborate with internal creative teams to ensure high-quality, timely content delivery. ? Monitor and analyze campaign performance; derive insights to enhance future strategies. ? Manage budgets, track expenditures, and prepare detailed reports on influencer spending and ROI. ? Explore and build partnerships with meme pages, student communities, and youth networks for extended campaign reach. 2. Film & Entertainment Campaigns ? Cultivate relationships with influencers in cinema, lifestyle, and entertainment categories. ? Plan and execute campaigns for film/music launches, teaser releases, and behind-the-scenes content. ? Engage micro and nano influencers to drive authentic buzz for entertainment projects. ? Develop innovative content formats (e.g., reaction videos, skits, reels) tailored to campaign goals. ? Maintain an updated database and broadcast list of influencers for ongoing amplification efforts.

Location

Kozhikode

State

Kerala

Country

India

Educational Qualification

Key Qualifications & Skills ? 2+ years of experience in influencer marketing, talent management, or related domains (agency or brand-side). ? Existing network of influencers across relevant niches is highly desirable. ? Strong communication, negotiation, and relationship management skills. ? Proficient in budget planning, cost tracking, and campaign reporting. ? Deep understanding of social media platforms, digital trends, and youth culture. ? Exceptional multitasking and project management abilities with a focus on deadlines. ? Creative mindset with a passion for storytelling, content innovation, and community engagement.

Age

20-35

Experience

0-5

Salary Range

Not Disclosed.

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Senior Associate - Influencer Marketing