Senior Area Business Manager- Hyderabad

Contribute to the long-term growth of Abbott Nutrition products in your territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving the quality of life, and highlighting the superiority of Abbott products compared to competitor brands. Your primary goal is to gain new business and expand existing business through an omnichannel, customer engagement strategy that aims to build Health Care Professional (HCP) confidence and loyalty to Abbott brand products. It is crucial to develop and sustain the knowledge, customer engagement skills, and business acumen of your Medical representatives to create a high-performing ethical sales team. Additionally, you will be responsible for establishing and nurturing Key Opinion Leader (KOL) relationships to promote the Abbott brand and influence the perception of Abbott products as the preferred choice by HCPs across various specialties and levels. Enable your ethical field force to achieve regional and team Key Performance Indicators (KPIs) by analyzing market, category, and channel opportunities within your territory/area. Utilize real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level. Make use of business analytics and customer insights to continuously assess growth potential throughout the region and devise an omnichannel engagement strategy that positions Abbott as the brand of choice. Develop and assist in the execution of account plans using an integrated customer omnichannel engagement strategy. Implement marketing programs targeted at customers and accounts through Medical Representatives, including education, execution, and monitoring of program impact and success. Provide ongoing, progressive coaching and feedback to Medical representatives on all aspects of the customer engagement process. Facilitate the development of digital knowledge and application in Medical reps by offering mentoring, coaching, and serving as a role model. Foster and maintain relationships with customers and accounts across digital, remote/virtual, and face-to-face channels to increase awareness and loyalty to Abbott brand products. Collaborate with the training and Sales Force Effectiveness (SFE) teams to optimize performance by identifying knowledge and skill gaps in Medical reps and creating individual development plans to enhance capabilities across the territory/area. Offer direct and continuous support to Medical representatives in the field through collaborative problem-solving, mentoring, coaching, feedback, and escalations. Expand your network of Key Opinion Leaders (KOLs) throughout the territory/area to influence at all levels of an account, not limited to just Health Care Professionals (HCPs). Work cross-functionally with Marketing, Analytics, and SFE teams to gather and interpret customer and market behavior data, translating omnichannel engagement data into practical, real-world activities.,