Senior Area Business Manager- Hyderabad

You will play a vital role in contributing to the long-term growth of Abbott Nutrition products in your territory. Your primary focus will be on increasing awareness among Health Care Professionals regarding the crucial role of nutrition in enhancing quality of life, as well as highlighting the superiority of Abbott products compared to competitors. Your efforts will involve acquiring new business opportunities and expanding existing ones through an omnichannel approach that emphasizes customer engagement. By effectively engaging with Health Care Professionals, you will aim to instill confidence and loyalty towards Abbott brand products. Your responsibilities will include enabling the ethical field force to achieve regional and team Key Performance Indicators (KPIs). To achieve this, you will need to analyze market trends, category insights, and channel opportunities within your designated territory. Utilizing real-time omnichannel business intelligence, you will identify growth opportunities at the customer/account level. By leveraging business analytics and customer insights, you will continuously assess growth potential across the region and develop an omnichannel engagement strategy to position Abbott as the preferred brand. Moreover, you will be tasked with developing and executing account plans that align with the integrated customer engagement strategy. This will involve deploying marketing programs aimed at target customers and accounts through Medical Representatives. Your role will also entail providing ongoing coaching and feedback to Medical reps to enhance their customer engagement skills and proficiency. Furthermore, you will be responsible for advancing the digital knowledge and application capabilities of Medical reps through mentoring and coaching. Building and nurturing relationships with customers and accounts across various channels, including digital, remote/virtual, and face-to-face interactions, will be essential in promoting awareness and fostering loyalty towards Abbott brand products. Collaboration with cross-functional teams such as Marketing, Analytics, and Sales Force Effectiveness (SFE) will be crucial. By working together, you will gather and interpret customer and market behavior data to translate omnichannel engagement insights into actionable strategies. Additionally, your role will involve developing and expanding a network of Key Opinion Leaders (KOLs) within your territory to influence perceptions at all levels of an account, beyond just Health Care Professionals.,