Senior Analyst, Market Research

Job Description

Market Research Senior Analyst plays a crucial role in the project delivery team by participating and con-tributing in analysis, developing excel workbooks and creating and updating power-point presentations. He/she has problem solving skills through data analytics. He/she is a team-player, a motivator and is self-driven Job Description Location - Hyderabad About the Role: Market Research Senior Analyst plays a crucial role in the project delivery team by participating and con-tributing in analysis, developing excel workbooks and creating and updating power-point presentations. He/she has problem solving skills through data analytics. He/she is a team-player, a motivator and is self-driven Key Responsibilities: Co-lead along with the manager in managing end-to-end Market Research projects, which includes managing external partners, data analysis, report delivery Thorough understanding and experience of steps involved in managing Market research projects like link testing, template designing, basic questionnaire designing, report creation and writing insights Good understanding and experience in working on different types of market research projects like brand trackers, C-SAT, campaign evaluation, segmentation Understand key business and research objectives and align solutions using appropriate data analytics in the report Design custom analyses using tools such as excel, R, SPSS, excel to create meaningful insights. etc. Develop power point presentation / dashboards to communicate analyses results; Ability to leverage Generative AI to synthesize Qualitative Insights Derive insights and recommendations from the analyses and create story-based reports Collaborate with cross-functional teams to enhance analyses / insights; Good interpersonal and communication skills Guide the team of analysts Take ownership of the work assigned to analysts, ensure quality in all deliverables and adhere to timelines; Responsible for Quality Checks ensuring error free reports Participate / take initiative in site level activities; Seek opportunities to further enhance interpersonal skills Help team members in on-boarding and trainings Key Responsibilities: 4-7 years of Core primary market research experience (Quantitative) with agencies or health care consultancy companies Ability to manage market research projects from the front and take calls on project related decisions Highly motivated, well versed in working in a team environment Ability to work with a cross-functional team in a matrix environment Ability to communicate effectively, both oral and written Strong ability to plan and organize task for self Adaptability to fast changing work environment Quality driven approach with high attention to details Experience in managing small team(s) of analysts Commitment to Diversity and Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. Accessibility and accommodation: Skills Desired Advertising Campaigns, Brand Management, Brand Marketing, Business Analytics, Competitive Intelligence, Continuous Integration (Ci), Digital Marketing, Digital Transformation, Learning Management Systems (LMS), Marketing Communications, Marketing Plans, Marketing Strategy, Market Intelligence, Market Research, Media Campaigns, Process Documentation, Social Media