Senior Analyst

eClerx

10 - 15 years

3 - 7 Lacs

Mumbai

Posted:7 hours ago| Platform:

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Skills Required

css adobe launch javascript html web development project management configuring adobe data integrity aep dashboards adobe target cdp Adobe Analytics story writing testing tools debugging segmentation troubleshooting avaya sdk events

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role

Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies.
Implement and configure
Adobe Analytics using Adobe Launch (Client-Side and Web SDK)
and set up data layers.
Set up and manage custom
eVars, props, events
, classifications, and
Analysis Workspace dashboards
.
Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity.
Build interactive and insightful dashboards in
Adobe Analytics Workspace
to visualize performance and user behavior.
Translate data into clear, actionable
insights and business recommendations
that inform digital marketing, product strategy, and UX decisions.
Define KPIs and measurement strategies aligned with business goals and customer journeys.
Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions.
Troubleshoot and resolve issues with implementation, reporting, and data discrepancies.
Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch.
Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses.
Stay current with Adobe product releases, digital analytics trends, and industry best practices.

Technical and Functional

Bachelor's degree with 6-7 years of hands-on experience in
Adobe Analytics and Adobe Launch implementation
.
Strong proficiency in
Adobe Analytics Workspace
report building, segmentation, calculated metrics, and data storytelling.
Expertise in configuring
Adobe Launch rules, events, extensions
, and deploying custom tracking codes.
Strong understanding of
JavaScript, HTML, CSS
, and web development debugging tools (e.g., Charles, Adobe Debugger).
Experience with
data layer architecture
, solution design documents, and tag documentation.
Deep understanding of
digital KPIs, conversion funnels, attribution models
, and behavior analysis.
Proven ability to
analyse large datasets
, detect trends, uncover root causes, and propose actionable recommendations.
Excellent communication and storytelling skills to convey insights and influence decision-makers.
Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus.
Exposure to
Customer Journey Analytics (CJA)
, Real-Time CDP, or cross-channel segmentation is a bonus.

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