Job
Description
We are seeking a results-driven Email Marketing Executive to join our marketing team. The ideal candidate will have at least 2 years of hands-on experience in managing cold email campaigns , nurture sequences , and email automation workflows . You will be responsible for driving engagement, nurturing leads, and generating opportunities across the funnel. Key Responsibilities Plan, execute, and optimize cold email outreach for lead generation Build and manage email nurture campaigns to move leads through the funnel Segment email lists and personalize email content for higher engagement Track and analyze campaign metrics (open rates, CTR, bounce rates, etc.) and continuously improve performance Conduct A/B testing on subject lines, content, and CTAs Maintain list hygiene and ensure deliverability best practices Collaborate with the design, content, and sales teams to align messaging Stay updated on email marketing trends and compliance (e.g., GDPR, CAN-SPAM) Required Skills & Experience 2+ years of experience in B2B/B2C email marketing Proven experience in managing cold outreach campaigns and automated nurture flows Strong copywriting and content editing skills for email communication Solid understanding of email deliverability , list segmentation, and compliance standards Hands-on experience with top email tools , including (at least 2-3 of the following): Mailchimp, ActiveCampaign, HubSpot, Lemlist, Apollo.io, Salesloft, Mailshake, SendGrid, Reply.io, instantly Bonus Skills Experience with CRM systems (e.g., HubSpot, Salesforce) Familiarity with HTML for email templates Knowledge of marketing automation and lead scoring What We Offer A collaborative and growth-oriented work environment Opportunities to work on international campaigns and markets Access to the latest tools and tech stack Flexible work hours and remote options Performance-based growth opportunities Job Types: Full-time, Permanent Pay: ₹12,000.00 - ₹25,000.00 per month Benefits: Health insurance Schedule: Day shift Ability to commute/relocate: Nagercoil, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required) Application Question(s): What's your current monthly salary? Experience: Email marketing: 1 year (Required) Work Location: In person
