Search Engine Optimization Specialist

About SolarSquare

SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India’s fastest growing residential solar brand in 2 years.

Who We’re Looking For

We’re seeking an experienced and results-driven SEO Writer to help scale up the publication of high-quality, search-optimized articles on our blog. The ideal candidate should have 5+ years of experience in content writing with a strong focus on SEO, ensuring that content ranks well on search engines and engages our target audience effectively.

If you are passionate about SEO-driven content creation, enjoy researching technical topics and translating them into reader-friendly blogs, and want to contribute to a fast-growing brand, we’d love to have you on board!

The ideal candidate should be:

● Highly skilled in SEO optimised long format writing specially for technical (engineering), financial products in B2C industry.

● 5+ years of relevant experience.

● Quick learner, hustler, self-motivated and capability to develop good customer understanding.

What You’ll Do

In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives on content side of SEO. Your responsibilities include:

● Research and create SEO-optimized blogs related to solar energy, sustainability, and clean technology.

● Write long-form, high-value content without unnecessary fluff or filler, ensuring depth, clarity, and engagement.

● Conduct keyword research and integrate relevant keywords naturally to enhance organic search rankings.

● Proficiency in WordPress - Optimize content using SEO best practices, including internal linking, meta descriptions, header tag structuring (H1, H2, H3), and proper keyword placement.

● Analyze and learn from competitor blogs to identify content gaps and improve topic coverage.

● Closely follow editorial guidelines, maintaining consistency in tone, structure, and readability.

● Review and refine drafts created by the in-house team, ensuring content meets SolarSquare’s quality benchmark.

● Stay updated with Google algorithm updates, SEO trends, and content marketing best practices.

● Proofread and self-edit all articles before final submission to ensure grammatical accuracy and logical flow.

● Work collaboratively with SEO strategists and digital marketing teams to align content with broader business goals.

Skills You Will Need

● Strong grasp of SEO principles, including on-page SEO, keyword optimization, and content structuring for ranking improvement.

● Expertise in avoiding bad SEO practices, such as keyword stuffing and content duplication.

● Proficiency in SEO tools like SEMrush, Ahrefs, Moz, Google Search Console, and Google Analytics, Graammerly, Jasper AI, Copyscape, Plagiarism checker.

● Ability to simplify technical solar concepts into easy-to-understand, engaging, and well-structured content.

● Experience in writing for featured snippets, People Also Ask (PAA), and other SERP features.

● Strong proofreading, editing, and fact-checking skills to ensure content accuracy, readability, and quality.

● Understanding of internal linking strategies to enhance content discoverability and user engagement.

● Capability to analyze content performance and suggest SEO improvements based on analytics data.

Location

Preferred location - Gurgaon, Mumbai (Flexibility can be discussed for super exceptional candidates.