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Search Engine Optimization Specialist

Search Engine Optimization Specialist

Gravitas

2 - 3 years

5 - 9 Lacs

Hyderabad

Posted:3 months ago| Platform:

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Skills Required

Outbound PPC Bidding Google Analytics Campaign management Social media Web development Link building SEO Digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position Overview: We are looking for a highly skilled SEO Specialist to manage and execute our Clients SEO. The ideal candidate is passionate about digital marketing, data-driven decision-making, and staying updated with the latest trends and best practices in SEO and AEO.

Key Responsibilities:

SEO Audit & Strategy Development:

Should have the ability to independently conduct SEO audits for websites and plan SEO strategy for clients

Keyword Research & Analysis:

Conduct thorough keyword research to identify high-value, relevant keywords for SEO and PPC campaigns.
Analyze keyword performance data to optimize existing campaigns and identify new opportunities.

On-Page and Off-Page Optimization:

Implement on-page SEO best practices to improve website visibility and user experience.
Execute off-page optimization strategies, including link building and social media outreach, to enhance the website s authority and trustworthiness.

Technical SEO:

Identify and resolve technical SEO issues on client websites, including crawl errors, site speed optimization, and mobile-friendliness.
Collaborate with web development teams to implement SEO-friendly website changes.

Local SEO:

Should have expertise in GMB optimization and local submissions for driving inbound leads for our clients

AEO:

Must have ability to conduct AEO and all latest activities in terms of enhancing visibility for our clients on OpenAI

Analytics & Reporting:

Utilize tools like Google Analytics, GSC, Looker Studio, and other relevant analytics platforms to track website traffic, user behaviour, and campaign performance.
Prepare detailed reports on SEO & PPC performance, providing insights and recommendations to clients and internal teams.

PPC Campaign Management: (Added Advantage)

Create, optimize, and manage PPC campaigns across various platforms such as Google Ads, Meta Ads and social media channels.
Monitor campaign performance, analyze data, and adjust bidding strategies and ad copies to maximize ROI.

Stay Updated:

Keep abreast of industry trends, algorithm updates, and emerging technologies in SEO, AEO, and Performance Marketing.
Share knowledge and insights with the team and contribute to the overall growth of the agency.

Qualifications:

Bachelor s degree in Marketing, Business, or related field.
2-3 years of hands-on experience in SEO and PPC campaign management.
Proficiency in SEO and PPC tools, such as Google Analytics, Google Search Console, Google Ads, SEMrush, Moz, etc.
Strong analytical skills and ability to interpret data to make informed decisions.
Excellent communication and presentation skills.
Google Ads and Google Analytics certifications are a plus.

To apply:

Email: anuprita@gravitasin.com

Phone no: 7506082906

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