Search Engine Optimization Specialist

Company Description

Prithvi Exchange (India) Limited is headquartered in Chennai and is listed with the Bombay Stock Exchange (BSE). Prithvi Exchange (India) Ltd is a Reserve Bank of India (RBI) licensed, Authorized Dealer Category II. Over the last 30 years Prithvi Exchange being a FORTUNE 500 Company has emerged as a vibrant and trusted brand and that is widely recognized in the field of Foreign Exchange.

Prithvi Exchange’s geographic footprint is strategically placed across PAN India. Plans are afloat to expand its network in foreign countries shortly. With an experienced team of industry stalwarts and backed by cutting edge technological platform, we take pride in extending superior experience to Leisure and Business Travelers, Students and others travelling overseas for their foreign exchange requirements

Prithvi Exchange won several awards including ‘Tamil Nadu Tourism’ award in the category of “BEST FOREX SERVICE” and “Tourism and Hospitality Award 2018” from ‘Associated Chambers of Commerce & Industry of India’. Prithvi Exchange also won the “Enterprise Growth Awards 2025” presented by ‘Deloitte India’.

Role Description

#SEO #SEOspecialist #SEOanalyst

• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications

• At least a Bachelor's degree in business or a related field
• Demonstrated proficiency and experience in cash handling, customer service, and complaint resolution
• Strong organizational and time-management skills
• Excellent verbal and written communication skills in English and Tamil
• Highly motivated and results-oriented with a commitment to excellence
• Customer-focused with a passion for delivering exceptional service
• Ability to work well in a team environment
• 1-3yrs experience required