About FinRight We’re FinRight Technologies , an early-stage, profitable fintech startup on a mission to simplify India’s most complex personal finance problems — from EPFO withdrawals to international investing and estate planning . We’re building two powerful ecosystems: FinRight – India’s leading platform helping users resolve PF and other personal finance challenges. Thefynprint – A content-driven personal finance platform led by Neil Borate , Ex-Editor-in-Chief, Mint Money , making finance simple, insightful, and accessible. Together, these brands are shaping how India learns, acts, and grows financially — and we’re looking for a data-driven SEO strategist to help amplify that impact. 🚀 Role Overview We’re seeking an SEO Executive with 2–4 years of hands-on experience to drive FinRight and Thefynprint’s organic growth . You’ll own our SEO strategy end-to-end — from optimizing on-page elements to building authority through smart off-page initiatives — ensuring our content reaches millions who need it most. Key Responsibilities Conduct deep keyword research to identify high-impact opportunities across PF, fintech, and personal finance themes. Implement on-page SEO best practices — meta tags, schema, internal linking, content optimization, and more. Execute off-page strategies including backlink building, digital PR, and guest posting. Monitor and analyze site performance using Google Analytics, Search Console, Ahrefs, and other SEO tools. Collaborate with content and social teams to integrate SEO insights into campaigns and editorial planning. Stay ahead of SEO trends, Google algorithm updates, and competitor strategies — experiment, test, and evolve fast. 🧠 Requirements 2–4 years of proven SEO experience with measurable results. Proficiency in major SEO tools — Google Analytics, Search Console, SEMrush/Ahrefs, Screaming Frog, etc. Understanding of technical SEO fundamentals (site audits, indexability, core web vitals). Strong analytical, problem-solving, and reporting skills. Excellent written and verbal communication — ability to translate data into strategy. 🌱 What You’ll Get Full ownership of SEO across two powerful brands — FinRight & TheFynPrint. A chance to experiment fearlessly with new tools, formats, and growth strategies. Exposure to fintech, content, and media ecosystems at once — a rare blend. Learn how SEO connects to brand building, lead generation, and revenue impact . Work directly with leadership — no red tape, only rapid growth and real impact. Why Join FinRight At FinRight, you’ll be part of a small, ambitious team redefining personal finance for millions of Indians. We move fast, think bold, and build for real users — not vanity metrics. If you’re someone who dreams in search terms, thrives on experimentation, and loves seeing organic graphs climb — this role is made for you.