Search Engine Optimization Specialist

Position: Search Engine Optimization Specialist

Location: Panaji, Goa (On-site)

Employment Type: Full-time

Company Description

Mélange Digital is an award-winning boutique Integrated Marketing Communications Agency with headquarters in Mumbai and offices in Singapore, Dubai, and London. Specializing in travel and destination brands, the agency combines creativity with influence to build campaigns that resonate and drive engagement. As partners with platforms like Meta, TikTok, and Google, Mélange Digital leverages extensive expertise alongside impactful celebrity collaborations. Their unique 4 C’s approach—Culture, Category, Company, and Content—ensures tailored campaigns that connect deeply with target audiences. The agency is dedicated to redefining how brands engage and inspire through compelling storytelling and captivating campaigns.

Job Overview:

This is a full-time, on-site role located in Goa, India, for a Search Engine Optimization Specialist. The responsibilities of the role include conducting in-depth keyword research, performing SEO audits, implementing on-page optimization, enhancing website visibility through link-building strategies, and analyzing web traffic to deliver actionable insights. The specialist will collaborate with various teams to develop and execute effective SEO strategies to drive organic growth.

Qualifications

• 2-3 years of SEO experience, including International SEO execution preferred.
• Strong skills in keyword research, on-page optimization, and off-page SEO
• Familiarity with SEO analytics tools such as Google Analytics, Google Search Console, and SEMrush
• Expertise in on-page, off-page, and technical SEO
• Understanding of content marketing and proficiency in creating SEO-friendly content
• Knowledge of HTML, CSS, and basic coding principles for SEO purposes
• Experience in digital strategy, link-building campaigns, and competitor analysis
• Excellent analytical, organizational, and communication skills
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Experience working in SaaS or B2B industry is a plus