Search Engine Optimization Specialist

Company Description

Leeway Softech Pvt Ltd, headquartered in Mumbai and established in 2010, provides Information Technology Solutions to various Business Sectors including Government, Corporate, Banking, Educational, Hospitality, and Politics. With over 1500 clients, the company holds ISO 9001:2015 & ISO/IEC 27001:2013 certifications and CMMI-Maturity Level 3. Leeway Softech offers a variety of services such as Web & Mobile Application Development, SEO, Database Administration, Hosting Services, Media Solutions, Data Center, Enterprise Cloud, and several value-added services including Bulk SMS, Picture SMS, and Bulk Email.

About the Role:

We are seeking a passionate and results-driven SEO Executive

Key Responsibilities:

• Conduct comprehensive 

  Keyword Research

   to guide content and SEO strategies
• 
  
• Implement 

  On-Page SEO

   best practices: meta tags, headers, internal linking, image optimization, schema markup
• 
  
• Execute effective 

  Off-Page SEO

   strategies: backlink building, guest blogging, citation creation
• 
  
• Develop and manage high-quality 

  Content Strategies

   aligned with search intent and SEO goals
• 
  
• Conduct regular 

  Technical SEO Audits

   to resolve crawl errors, page speed issues, mobile usability, and site architecture
• 
  
• Perform 

  Competitor Analysis

   to stay ahead in the digital landscape
• 
  
• Track and monitor website performance using tools like 

  Google Analytics

  , 

  Search Console

  , and 

  Tag Manager

• 
  
• Stay updated with 

  Google Algorithm Changes

   and industry best practices
• 
  
• Generate actionable insights via regular 

  Analytics and SEO Reports

• 
  
• Collaborate with content creators, designers, and developers to implement SEO-friendly solutions
• 
  
• Lead or assist in 

  Local SEO

   and 

  International SEO

   strategies when applicable

Qualifications

• Proficiency in Keyword Research and SEO Audits
• Experience in Link Building and Web Analytics
• Strong understanding of On-Page SEO techniques
• Excellent analytical, organizational, and time-management skills
• Ability to work collaboratively with cross-functional teams
• Experience with SEO tools like Google Analytics, SEMrush, or Ahrefs is a plus
• Bachelor's degree in Marketing, Information Technology, or a related field preferred