Search Engine Optimization Specialist

Key Responsibilities:

Keyword Research & Analysis: Conduct keyword research and competitor analysis to identify high-value opportunities. Manage keyword lists for various marketing initiatives.

SEO Audits & Optimization: Perform SEO audits and implement improvements in site structure, meta tags, and internal linking. Optimize website content for better search engine performance.

Web Analytics & Performance Tracking: Track SEO performance and user behavior using tools like Google Analytics and Search Console, and prepare reports on traffic, rankings, and conversion metrics.

On-Page SEO & Content Strategy: Optimize website content and collaborate with content creators to integrate SEO best practices.

Reporting & Strategy: Monitor SEO trends and adjust strategies as needed, Report on SEO results and ROI to senior leadership.

Qualifications:

Keyword Research, SEO Audits, and On-Page SEO skills

6 months to 2.5 years of experience in Core SEO

Experience in optimizing digital marketing programs

Strong analytical and problem-solving skills

Excellent written and verbal communication skills

Ability to work effectively in a team

Bachelor's degree in Marketing, Digital Marketing, or related field

• Note:- Candidates who have experience in SEO / Digital Marketing agency will be preferred.

Job type- Full time

Location- Bhopal

Salary- as per industry standards