Search Engine Optimization Specialist

Company Description

Welcome to Digiprima Technologies, where innovation meets excellence! Join our community to stay updated on the latest trends, insights, and success stories in the world of technology. Let's drive digital transformation together!

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist, based in Indore. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building backlinks, analyzing web analytics, and optimizing on-page SEO. The specialist will also develop and implement SEO strategies to improve organic search rankings and drive traffic to our website.

Objectives

• Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same 
• Report to a senior SEO specialist, also known as an SEO manager regarding current processes and scope for improvement based on diligent analysis  
• Leverage SEO tools, including Google Analytics to increase website ranking on search engines 
• Help the company gain website traffic, increase sales/leads and improve overall engagement and footfalls through the web SEO specialist job role

Responsibilities

• Devise and develop web optimisation plans for the company as an SEO specialist
• Perform regular keyword research for the SEO success of the company
• Manage SEO campaign costs, stay on the monthly budget as an SEO specialist
• Execute test runs, identify trends and gather relevant results while working on SEO strategies
• Coordinate with the website development team to ensure that the best SEO practices are executed throughout the website

Qualifications

• Proficiency in Keyword Research and SEO Audits
• Experience in Link Building and On-Page SEO
• Strong skills in Web Analytics
• Excellent analytical and problem-solving abilities
• Understanding of search engine algorithms and ranking methods
• Ability to work independently and collaboratively
• Strong communication skills
• Bachelor's degree in Marketing, Computer Science, or related field
• Experience with SEO tools like Google Analytics, SEMrush, or Moz is a plus