Search Engine Optimization Specialist

Designation: SEO Specialist

SEO Strategy & Execution

• Plan, implement, and manage overall SEO strategy aligned with business goals.
• Conduct in-depth keyword research and competition analysis.
• Optimize website structure, meta tags, headings, images, alt tags, and sitemaps.
• Manage and resolve technical SEO issues (robots.txt, .htaccess, canonical tags, etc.).

On-Page SEO

• Content optimization for target keywords.
• Internal linking and site architecture improvements.
• Setup & monitoring of Google Analytics, Search Console, and other SEO tools.

Off-Page SEO

• Link building through ethical strategies (guest posting, Web 2.0, business listings, forums, PR, etc.).
• Blog/article submissions, social bookmarking, image/PDF/video submissions.
• Manage online brand presence across review portals (Google Reviews, Glassdoor, Quora, G2, Crunchbase, etc.).

Tools & Monitoring

• Use advanced SEO tools such as Ahrefs, SEMrush, Screaming Frog to track, audit, and optimize performance.
• Monitor site traffic, rankings, and conversions, and prepare regular performance reports.

Required Skills

• Strong expertise in On-page & Off-page SEO techniques.
• Proven experience in link building, SEO analysis, and keyword optimization.
• Familiarity with SEO & analytics tools (Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Console).
• Understanding of search engine algorithms and ranking factors.
• Strong analytical, reporting, and problem-solving skills.
• Ability to stay updated with the latest SEO and digital marketing trends.

Growth Opportunities

• Opportunity to lead SEO & digital marketing initiatives for global clients.
• Career growth towards Digital Marketing Manager / Team Lead roles.
• Work in a dynamic environment with high learning potential.