Search Engine Optimization Manager

Company Description

We are Brandatory, a modern Creative Branding and Digital Marketing Agency dedicated to crafting exceptional digital experiences. With over 5 years of experience and more than 250 successful projects, we have a global footprint spanning 15+ countries. Based in Kolkata, we strive to be a leading digital marketing company. Join us on a journey where your brand's potential knows no bounds.

Role Description

This is a full-time on-site role located in Kolkata for a Search Engine Optimization (SEO) Manager. The SEO Manager will be responsible for conducting SEO audits, performing keyword research, and developing link-building strategies. Additionally, the role involves analyzing web analytics to drive marketing strategies and improving search engine rankings for the company's clients. The SEO Manager will work closely with the digital marketing team to enhance the online presence of various brands.

Key Responsibilities:

SEO Strategy Development – Create and implement effective SEO strategies aligned with business goals.

Keyword Research & Analysis – Identify high-value keywords and search trends to drive traffic.

On-Page Optimization – Optimize website structure, metadata, headings, content, and internal linking.

Technical SEO – Ensure website crawlability, indexing, site speed, mobile-friendliness, and structured data.

Content Optimization – Collaborate with content creators to produce SEO-friendly blogs, landing pages, and web copy.

Link Building & Off-Page SEO – Build high-quality backlinks, outreach, and strengthen domain authority.

Competitor Analysis – Evaluate competitor websites and SEO strategies to gain insights.

Reporting & Insights – Provide regular SEO performance reports and actionable recommendations.

Requirements:

3–4 years experience in SEO, digital marketing, or a related role.

Hands-on experience in managing SEO campaigns and driving organic growth.

Experience with content marketing, keyword research, link building, and technical SEO.

Strong knowledge of search engine algorithms and ranking factors.

Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.).

Bonus Skills:

Knowledge of PPC and other digital marketing channels.

Experience with local SEO, mobile SEO, and voice search optimization.

Ability to manage a team and train junior SEO executives.