Search Engine Optimization Executive

5 years

0 Lacs

Posted:8 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

SEO Specialist

Key Responsibilities

  • Develop and execute

    SEO strategies

    to improve organic search performance
  • Conduct

    keyword research

    , competitive analysis, and opportunity mapping
  • Optimize website content, meta tags, headings, internal linking, and URL structure
  • Perform

    technical SEO audits

    and coordinate implementation with developers
  • Optimize site speed, crawlability, indexing, and Core Web Vitals
  • Build and manage

    high-quality backlinks

  • Track and report performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.
  • Work with content writers to create SEO-friendly blog posts and landing pages
  • Monitor ranking shifts and algorithm updates; adjust strategies accordingly
  • Ensure SEO best practices are followed across the website and campaigns

Required Skills & Experience

  • 2–5 years of hands-on experience in

    SEO

  • Strong knowledge of

    on-page, off-page, and technical SEO

  • Experience using SEO tools:
  • Google Search Console
  • Google Analytics / GA4
  • SEMrush / Ahrefs / Moz
  • Screaming Frog
  • Understanding of HTML, CSS, and CMS platforms (WordPress, HubSpot, Webflow, etc.)
  • Knowledge of Google algorithms and ranking factors
  • Strong analytical and reporting skills

Nice to Have

  • Experience with SaaS or IT service websites
  • Knowledge of content marketing and keyword-driven content planning
  • Experience with schema markup / structured data
  • Basic understanding of CRO (Conversion Rate Optimization)
  • Familiarity with marketing automation tools (HubSpot, Marketo, Mailchimp)

Education

  • Bachelor’s degree in Marketing, Communications, Computer Science, or related field

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