Search Engine Optimization Executive

SEO Strategy & Execution

• Design and implement comprehensive SEO strategies aimed at improving keyword rankings, organic search visibility, and website traffic.
• Conduct in-depth keyword research to uncover new opportunities and optimize existing content for high-performance keywords.

2. On-Page Optimization

• Optimize website pages, including meta titles, descriptions, headers, internal linking, and image alt-text.
• Collaborate with content teams to develop SEO-friendly content for blogs, landing pages, service pages, and product descriptions.

3. Technical SEO

• Conduct technical SEO audits to identify and resolve issues related to site speed, mobile responsiveness, crawlability, indexing, and sitemap optimization.
• Ensure proper implementation of robots.txt, canonical tags, structured data, and schema markup.

4. Off-Page SEO & Link Building

• Develop and manage white-hat link-building strategies such as guest posting, blog submissions, social bookmarking, and business listings.
• Identify and remove toxic backlinks while increasing high-quality referring domains to boost domain authority.

5. Analytics & Reporting

• Monitor, track, and analyze website performance using tools like 

  Google Analytics, Google Search Console, Semrush, Ahrefs, Screaming Frog

  , etc.
• Prepare detailed weekly and monthly reports on KPIs, including organic traffic, keyword rankings, conversions, and engagement metrics.

6. Competitor & Market Analysis

• Analyze competitors’ SEO strategies, website structure, content performance, and backlink profile to identify gaps and opportunities.
• Stay informed on market trends, algorithm updates, and best practices to ensure strategies remain effective and compliant.

7. Local SEO Optimization

• Manage and optimize Google Business Profile (GMB) for higher local visibility.
• Ensure business listings, NAP consistency, local keywords, reviews, Q&A, and GMB posts are regularly updated and optimized.

8. Continuous Learning & Innovation

• Stay updated on the latest search engine algorithm changes, SEO tools, and digital marketing trends.
• Recommend new ideas and growth opportunities to enhance visibility and conversions.