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Arcitech
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Search Engine Optimization Executive

Search Engine Optimization Executive

Arcitech

5 years

0 Lacs

mumbai maharashtra india

Posted:1 day ago| Platform:

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Skills Required

optimization research mapping analysis content audits seo rendering support architecture pagination navigation risk ai analytics experimentation looker report engineering design tooling cms wordpress webflow html css js regex python sql

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Keyword Research & Competitor Intelligence

Build and maintain keyword clusters with search-intent mapping and prioritization.
Run competitor analysis (content gaps, SERP features, backlink audits, share-of-voice).

On-Page SEO

Optimize titles, metas, headers, internal linking, media SEO, and schema for rich results.
Manage content hygiene (canonicals, pruning, freshness) and page templates.

Technical SEO, Crawling & Indexing

Monitor crawl health and indexation (robots.txt, meta robots, X-Robots-Tag, sitemaps).
Improve Core Web Vitals, page speed, rendering (CSR/SSR), and handle redirects/status codes.
Support site architecture, pagination, faceted navigation, and duplication control.

Off-Page SEO & Backlinking

Execute high-quality link acquisition (digital PR, partnerships, unlinked mentions, citations).
Track backlink health; escalate risk patterns and handle disavow only when warranted.

Local SEO (GMB/GBP)

Optimize profiles (categories, services, posts, Q&A, reviews, photos) and ensure NAP/citation consistency.
Improve local landing pages and monitor map/local-pack rankings.

AI-Assisted SEO & Content Ops

Use AI tools for ideation, outlines, internal-link suggestions, and programmatic pages—with human QA, originality, and compliance.

Analytics, Experimentation & Reporting

Own GA4, GSC, GTM basics (events, conversions, UTMs); build Looker/BI dashboards.
Run title/snippet tests and report weekly KPIs with clear actions/impact.

Collaboration

Create clear tickets for Engineering/Product/Design; align delivery to SEO roadmaps.
Guide writers/designers and manage agency/freelancer output as needed.

Required Qualifications & Skills

2–5 years
hands-on SEO with demonstrable improvements in rankings/traffic/conversions.
Strong in:
keyword research
,
competitor research
,
on-page SEO
,
technical SEO
,
crawling & indexing
,
off-page/backlinking
,
local SEO/GBP
.
Tooling:
GA4, GSC, GTM
(must-have); Ahrefs/SEMrush, Screaming Frog/Sitebulb; Looker Studio/BI.
Working knowledge of schema, canonicals, hreflang, CWV, redirects; CMS experience (WordPress/Webflow/Shopify).
Bonus: basic HTML/CSS/JS, regex, and/or Python/SQL for analysis.

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