Search Engine Optimization Executive

A job description for a Search Engine Optimization (SEO) specialist involves developing and executing strategies to increase a website's visibility and organic traffic. Key responsibilities include performing keyword research, creating and optimizing content, conducting on-page and off-page SEO, building backlinks, and analyzing performance data using tools like Google Analytics. The role requires collaborating with other teams and staying updated on search engine algorithms. Key responsibilities

• Keyword research: Identify and research relevant keywords to improve search rankings.
• Content optimization: Ensure website content, including copy and landing pages, is optimized for search engines and user intent.
• Technical SEO: Implement and monitor on-page and off-page SEO, including website architecture, content, and linking.
• Link building: Develop and execute strategies to build high-quality backlinks from reputable sources to increase website authority.
• Performance analysis: Use tools like Google Analytics to monitor website traffic, rankings, and user behavior, and generate performance reports.
• Strategy development: Create and implement SEO strategies to achieve business goals and stay ahead of competitors.
• Collaboration: Work with other teams, such as web developers, designers, and content writers, to ensure SEO best practices are followed.
• Reporting and budgeting: Manage campaign budgets and report on key metrics and ROI.

Required skills and qualifications

• Proven experience as an SEO specialist or in a similar role.
• In-depth understanding of search engine algorithms.
• Proficiency with SEO tools and platforms, especially Google Analytics.
• Strong analytical skills.
• Excellent written and verbal communication skills.
• Ability to collaborate with cross-functional teams.
• Knowledge of content management systems is often preferred.

Job Type: Full-time

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person