Search Engine Optimization Analyst

🚀Join the TractorGyan Team as a SEO Analyst 🚀

Job Title

Experience

Location

Desired Skills

What You'll Do 🧐  — Key Responsibilities

  As our SEO Analyst, you’ll own the entire organic growth funnel—from crawling to conversion.

• Execute on-page optimisation:

  craft title tags, meta descriptions, schema markup, and internal links..

• Own keyword & SERP research:

  build high-opportunity keyword clusters (English + Hindi) for blogs, product pages, and videos.

• Run technical SEO audits:

  improve site architecture, XML sitemaps, robots.txt, redirects, and indexation health.

• Shape content strategy:

  brief, review, and optimise articles, reels, and carousels for E-E-A-T and conversion.

• Drive off-page SEO & digital PR:

  secure authoritative backlinks, manage citations, and collaborate with agri-publishers.

• Track & report performance:

  build GA4, Search Console, and Looker Studio dashboards; present insights to leadership.

• Monitor algorithm updates:

  experiment with structured data, page-speed tactics, and new SEO best practices.

• Champion cross-team SEO:

  work closely with developers, designers, and social teams to embed SEO in every release.

What Makes You a Great Match for Us 😊

• Tool Mastery:

  GA4, Google Search Console, SEMrush/Ahrefs, Screaming Frog, Looker Studio and so on.

• Technical Chops:

  Comfortable with HTML/CSS basics, page-speed optimisation, Core Web Vitals, and schema markup.

• Content Sense:

  Ability to brief and edit high-ranking, farmer-friendly content in both English & Hindi.

• Data-Driven Mindset:

  Skilled at A/B testing, cohort analysis, and turning numbers into actionable insights.

• Collaboration:

  Proven record of working with dev, design, and social teams to hit ambitious traffic targets.

• Bonus

  : Experience in local SEO, multilingual SEO, or agriculture/e-commerce domains.