Job
Description
Job Title: Script Writer (Performance Ads & UGC) Location: Noida, Uttar Pradesh, India (Work From Office) Company: Apex Advertisers About Apex Advertisers: Apex Advertisers is a fast-growing e-commerce brand known for creating performance-driven ad creatives across multiple digital platforms. Our mission is to create content that not only grabs attention but drives real results — combining data, psychology, and storytelling to build powerful direct-response advertising. We specialize in wellness, footwear, and lifestyle products, creating scroll-stopping ads for Meta, YouTube, and emerging UGC formats. If you’re passionate about writing punchy, high-converting scripts that combine emotion, problem-solving, and storytelling — this is your opportunity to join a dynamic team where your words directly impact sales. Key Responsibilities: • Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads. • Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators. • Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation. • Conduct in-depth product research and competitor analysis to craft unique messaging angles. • Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA. • Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights. • Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution. • Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response. Requirements: • Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred). • Ability to write hook-driven , problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, YouTube Shorts, TikTok, etc. • Deep understanding of emotional copywriting, buyer psychology, and product positioning. • Experience using research, customer reviews, and data to develop creative insights. • Familiarity with A/B testing, performance metrics, and iterative script refinement. • Ability to work in a fast-paced, feedback-driven creative environment. • Strong written communication skills in English. • Bonus: Experience in health/wellness, consumer goods, or footwear space. Key Performance Indicators (KPIs): • Scroll-Stop Rate & Hook Effectiveness • Engagement Metrics: CTR, watch time, shares, comments • Conversion Rates: Purchases, leads, or other performance goals • Audience Retention Metrics • Testing Success: A/B test improvements • Adaptability: Fast turnaround on script revisions • Feedback Integration: Responsiveness to creative feedback • Originality: Consistent delivery of fresh, non-generic creative angles How to Apply: If you’re a creative storyteller who understands how to sell through words and wants to write for ads that actually convert — we want to hear from you! Show more Show less
