Salesforce Consultant

Role purpose

Version 1 is seeking a highly skilled Salesforce Pardot Developer / Technical Consultant to configure, manage, and optimize Pardot (Salesforce Marketing Automation) to support marketing strategies and lead nurturing initiatives. This role focuses on maximizing customer engagement through intelligent automation, data-driven campaigns, and seamless integration of Salesforce CRM and Pardot.

The successful candidate will work closely with marketing, sales, and technical teams to build engagement programs, manage lead scoring, deliver personalized customer experiences, and ensure smooth integration of Pardot within the wider Salesforce ecosystem.

Key responsibilities

Analyze business requirements and translate them into technical solutions using Salesforce/Pardot.

Adjust and develop Pardot forms, landing pages, and websites to meet evolving business needs.

Configure Pardot functionalities, including email campaigns, automation rules, lead scoring, grading, and nurturing programs.

Manage Salesforce/Pardot data integrations and synchronization for consistent customer insights.

Implement and manage Salesforce/Pardot security settings, including roles, permissions, and access controls.

Integrate Salesforce/Pardot with external systems using REST/SOAP APIs and middleware tools.

Participate in deployment activities using CI/CD tools and version control systems.

Provide technical documentation and ongoing support for delivered Salesforce/Pardot solutions.

Essential experience & skills

3-5 years of hands-on experience in Salesforce/Pardot development and configuration.

Strong knowledge of Pardot functionality: automation rules, engagement studio, email templates, dynamic content, and form/landing page customization.

Experience in Salesforce configuration: objects, fields, workflows, validation rules, and flows.

Familiarity with Salesforce integration patterns, security architecture, and data model.

Strong knowledge of Apex, LWC, SOQL/SOSL (for Salesforce development where required).

Understanding of Salesforce data model and security architecture.

Excellent communication, analytical, and problem-solving skills.

Certifications (highly desirable)

Salesforce Pardot Specialist or Consultant certification.

Salesforce Platform Developer I certification.

Exposure to Agile/Scrum methodologies.

Familiarity with testing frameworks and deployment strategies.