Sales Trainer – Heavy Equipment Industry

Company Description

READINEXT is devoted to delivering world-class solutions with cutting-edge strategies to empower businesses to achieve sustainable growth. We are passionate about helping businesses reach their full potential by providing innovative solutions and expert guidance.

Role Description

Sales Trainer with a strong background in the heavy equipment industry

sales training programs

Key Responsibilities

• Conduct structured

  sales training programs

  for dealership sales teams on excavators, loaders, backhoe loaders, and other construction equipment.
• Translate

  technical product features

  into customer-focused sales pitches and value propositions.
• Support

  dealer onboarding and capability building

  by training on sales processes, negotiation, and customer service.
• Collaborate with OEMs and internal teams to design and update

  training modules, manuals, and presentations

  .
• Deliver

  product demonstrations and field-based training

  to ensure hands-on learning.
• Monitor and evaluate sales team performance to recommend

  coaching interventions

  .
• Provide continuous updates on

  market trends, competitor products, and new selling techniques

  .
• Assist in creating a culture of

  customer-first selling

  within dealerships and distributor networks.

Qualifications

sales training programs

dealer sales structures

product knowledge sessions

translate complex technical features into customer-centric selling points

training sales professionals, dealer networks, and channel partners

competitor product positioning

Excellent communication, presentation, and coaching skills with both small and large groups.

Ability to work independently while also collaborating with OEMs, dealerships, and corporate teams.

Bachelor’s degree in Business, Sales, Mechanical Engineering, or related field (Master’s or certifications in L&D/Training preferred).

Certifications in sales methodologies