Sales Trainer

About DrinkPrime
DrinkPrime is India’s fastest-growing smart water subscription platform trusted by lakhs of households and enterprises across major cities, empowering people with clean, safe drinking water backed by data-driven performance and world-class customer experience. Role Overview We are looking for a high-impact Sales – Planning, Training and Development Lead who will transform our sales team into authoritative water experts and drive a culture of proactive consultative selling. This role combines sales enablement, training design & delivery, performance quality assurance, and strategic sales initiatives aimed at boosting sales effectiveness, new product adoption, average revenue per user (ARPU), and overall sales productivity. This leader will work closely with sales, product, customer success, and technology partners to build and scale programs that make every sales interaction educational, value-led, and outcome-oriented. Key Responsibilities
Training & Enablement

• Design, develop, and roll out comprehensive sales training programs—onboarding, ongoing skills development, product mastery (water science & technology), objection handling, and consultative customer engagement.

• Deliver engaging workshops, role-plays, simulations, and e-learning modules to ensure consistent knowledge transfer across the salesforce.

• Continuously assess sales capability gaps and updating training content to close those gaps.

Sales Quality & Performance Assurance

• Define and monitor sales quality standards, call reviews, demos, and pitch effectiveness to ensure alignment with brand positioning and consultative selling excellence.

• Implement feedback loops with sales leaders and reps to elevate behaviors and skills that drive conversion and retention.

Strategic Sales Initiatives

• New Product Launch Enablement: Develop and manage readiness programs (product knowledge + GTM approach) for launches and enhancements across offerings.

• ARPU & Upsell Frameworks: Train and coach the sales teams on upsell / cross-sell strategies that improve customer value and revenue per account.

• Sales Incentive Planning: Work with leadership to design motivating and measurable incentive structures that reward skillful consultative selling and desirable outcomes.

• Technology-Enabled Sales: Champion adoption of sales technology (CRM, LMS, sales analytics), providing training and building sales workflows to enhance productivity and reporting.

Measurement & Continuous Improvement

• Define clear KPIs and measure training impact via performance data, sales behaviours, conversion metrics, ARPU changes, and customer feedback.

• Regularly present insights and improvement recommendations to senior leadership.

Cross-Functional Collaboration

• Partner with Product, Marketing, Operations, and Customer Success teams to ensure alignment of messaging, training content, and GTM execution.

• Act as the bridge between field insights and organizational strategy for better sales outcomes.

Who You Are

• 5+ years in sales training/enablement, sales effectiveness, or related functions ideally within tech-enabled services, subscription businesses, or complex consultative sales environments.

• Proven ability to design, develop, and implement training programs that demonstrably improve performance.

Skills & Attributes

• Strong sales acumen with ability to coach consultative selling, product positioning, objection handling, and value-led conversations.

• Excellent communication and facilitation skills with confidence to engage diverse audiences.

• Experience in building frameworks for sales quality measurement, incentive planning, and performance dashboards.

• Comfortable working with CRM, LMS, analytics tools, and enabling sales tech adoption.

• Highly collaborative, data-driven, and execution-oriented.

What You’ll Help Us Achieve

• A sales organisation that educates and consults rather than just sells.

• Higher closing ratios, improved ARPU, and stronger customer trust through authoritative water expertise.

• Faster product adoption and better monetization of premium and upsell paths.

• A scalable, measurable model of continual learning and performance excellence.