Sales & Service Manager-Application Engineers Hydraulic & Pneumatic

Job Title:

Sales & Service Manager / Application Engineers Hydraulic & Pneumatic Cylinders & Components

Locations:

Position Overview:

Hydraulic & Pneumatic Cylinders and Components

The role involves identifying new business opportunities, retaining and growing existing customer accounts, and contributing to the division’s profitability and market share through effective sales strategies, negotiation, and application engineering expertise.

team of engineers

Key Responsibilities:

1. Sales & Business Development

• Achieve sales and revenue targets through strategic sales planning and execution.
• Identify, develop, and convert new business opportunities in sectors such as

  Oil & Gas, Infrastructure, Power, Construction, Mining, Steel, Defence, and Heavy Engineering.

• Revive and strengthen relationships with old key customer accounts in both public and private sectors.
• Develop long-term customer partnerships and tie-ups for capacity allotment and recurring business.

2. Customer Relationship Management

• Build, maintain, and enhance relationships with customers through regular visits, reviews, and prompt service.
• Understand customer applications, challenges, and expectations to offer effective cylinder solutions.
• Ensure high levels of customer satisfaction and retention.

3. Technical & Application Engineering

• Provide

  technical guidance

  for product selection, design parameters, and application suitability based on catalog standards or specific customer needs.
• Coordinate with internal

  Design, Production, and Service

  teams to deliver optimal solutions.
• Support in

  installation, commissioning, and after-sales service.

• Handle both

  standard and non-standard hydraulic cylinder applications.

4. Market Analysis & Strategy

• Conduct

  market research

  to track industry trends, emerging applications, and competitor activities.
• Prepare

  sales forecasts, market intelligence reports,

  and identify new product development opportunities.
• Support management in developing pricing, promotion, and product strategies.

5. Order & Process Management

• Manage the end-to-end sales cycle: inquiry, technical proposal, quotation, negotiation, order finalization, and payment follow-up.
• Ensure timely order processing, dispatch coordination, and documentation.
• Maintain accurate records in CRM and ERP systems.

6. Team Leadership (for Manager Level)

• Lead, mentor, and motivate a team of

  Sales & Application Engineers.

• Monitor performance against sales budgets and targets.
• Guide the team in technical discussions, deal closures, and application support.

7. Reporting & Performance Review

• Prepare and present

  management reports

  on sales performance, profit contribution, market share growth, and pipeline status on weekly basis
• Monitor

  payment collections

  and profitability vis--vis divisional goals.
• Continuously identify areas for improvement in the sales process and customer engagement.

Qualifications & Skills Required:

Educational Qualification:

• Bachelor’s Degree

  in

  Mechanical / Industrial Engineering

  or related discipline.
• Postgraduate qualification in

  Business Management (MBA / PGDM)

  with strong commercial acumen preferred.

Experience:

• Sales Engineer Level:

  2–5 years of experience in technical sales of industrial or hydraulic components.

• Sales Manager Level:

  7–10+ years of experience in the hydraulic or heavy industrial products sector with leadership responsibilities.

Core Skills:

• Strong understanding of

  Hydraulic Systems, Cylinders, Pumps, Valves, and Components.

• Excellent

  sales, negotiation, and communication

  skills.
• High level of

  commercial awareness

  and

  strategic thinking.

• Proficiency in

  CRM tools, reporting, and data analysis.

• Ability to

  analyze customer requirements

  and provide

  tailored technical solutions.

• Effective

  team leadership, presentation, and decision-making

  abilities.
• Result-oriented mindset with accountability for

  profit generation and market share growth.

Performance Metrics:

• Achievement of Sales & Collection Targets
• Market Share & Customer Retention
• New Business Development / Key Account Revival
• Profitability Contribution to Division
• On-time Proposal, Order Execution, and Customer Satisfaction

Summary:

technical expertise and commercial sales leadership