Sales Marketing Manager

Marketing Manager – AIDC / IT Hardware

Job Type: Full-Time
Location:Delhi
Company: Urvashi Computers
Industry: AIDC / IT Hardware

About Us

We are a established technology company focused on delivering advanced AIDC (Automatic Identification & Data Capture) solutions, including barcode scanners, thermal printers, label printers, and related IT hardware. We are building a modern, future-ready brand and are looking for a skilled Marketing Manager to lead our marketing and brand development efforts.

Job Summary

As a Marketing Manager, you will be responsible for developing and executing marketing strategies that enhance brand visibility, support product launches, and drive business growth. This role requires strong knowledge of digital marketing, product positioning, and market research—preferably in the AIDC or B2B tech sector.

Responsibilities

• Develop and execute marketing plans to establish a strong market presence for the new brand.
• Lead product launch campaigns for barcode scanners, thermal printers, and related IT hardware.
• Manage digital marketing activities including website, SEO/SEM, social media, and online ads.
• Create marketing materials such as brochures, catalogs, product videos, and presentations.
• Conduct market research and competitive analysis to identify business opportunities.
• Collaborate with sales, product development, and external agencies to support marketing initiatives.
• Plan and coordinate events, trade shows, and channel marketing activities.
• Monitor campaign performance and generate monthly reports.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 2–4 years of experience in marketing; AIDC/IT hardware experience preferred.
• Strong understanding of digital marketing tools and analytics.
• Excellent communication, copywriting, and presentation skills.
• Ability to manage multiple projects and meet deadlines.
• Experience with B2B marketing and channel partner programs is a plus.

Key Skills

• Digital Marketing
• Product Marketing
• Brand Management
• Lead Generation
• SEO/SEM & Social Media
• Strategy Planning
• Content Creation
• Market Research

Benefits

• Competitive salary + performance incentives
• Opportunity to build and scale a new brand
• Growth-oriented and collaborative work culture
• Exposure to fast-growing AIDC and hardware technology markets

Schedule

• Day shift / Full-time
• Monday to Saturday

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Internet reimbursement
• Leave encashment

Work Location: In person