Sales Manager - FMCG

Job description Sales Manager Role Overview: We are seeking a results-driven General Trade Sales Manager to spearhead our sales efforts for bread and short shelf-life products in the general trade market. The ideal candidate will have a strong background in FMCG sales, with a particular focus on daily distribution and retail penetration through door-to-door sales. This role demands hands-on leadership, field presence, and a relentless drive to achieve targets. - Market ExpansionIdentify and onboard new retailers, kirana stores, and local distributors to increase market penetration. - Sales ExecutionDrive daily sales of bread and other short shelf-life products through direct store visits and door-to-door sales activities. - Team ManagementRecruit, train, and manage a team of sales agents/commission agents (auto owners cum salesmen) to ensure efficient market coverage. - Route PlanningDevelop and optimize daily sales routes to maximize coverage and minimize delivery times. - Performance TrackingMonitor sales performance, set daily/weekly targets, and ensure consistent achievement of goals. - Customer RelationshipsBuild strong relationships with retailers, gather feedback, and address any concerns to improve service and product placement. - Inventory ManagementCollaborate with the supply chain team to ensure timely replenishment of stock and minimize wastage. - Market IntelligenceKeep a close watch on competitors' activities, pricing, and market trends to strategize accordingly. - ReportingProvide regular sales reports, market insights, and performance updates to senior management. - Daily sales volume, especially for bread and other short shelf-life products. - Number of new outlets added monthly. - Retention and performance of sales agents. - Reduction in product returns and wastage. - Competitor analysis and market insights. - Bachelors degree in Business, Marketing, or a related field. - Minimum 5 years of experience in FMCG sales, with a focus on general trade and short shelf-life products. - Proven track record in door-to-door sales and market expansion. - Strong leadership skills with experience in managing a field sales team. - Excellent communication and negotiation abilities. - Proficiency in using basic sales tracking tools and Microsoft Office Suite. - Willingness to travel extensively and work in a field-oriented role. Apply Save Save Pro Insights