Sales Manager – Domestic Operations (Fruits & Vegetables)

Job Summary:

We are seeking a dynamic and experienced Sales Manager – Domestic Operations with a strong background in fresh fruits and vegetables sales across various business models including B2B, B2C, Modern Trade, and HoReCa. The ideal candidate will be responsible for driving domestic sales, developing channel partnerships, managing key accounts, and ensuring operational excellence in fresh produce distribution.

Key Responsibilities:

Sales Strategy & Execution

Develop and implement sales strategies to grow revenue across domestic markets.

Achieve monthly, quarterly, and annual sales targets across all channels.

Identify new business opportunities and lead market expansion efforts.

Channel Management

Manage and grow B2B partnerships with wholesalers, aggregators, and institutional buyers.

Expand and optimize B2C direct-to-consumer models including e-commerce and local retail outlets.

Handle negotiations and operations with Modern Trade partners (e.g., Reliance, Big Bazaar, Metro, etc.).

Build and manage HoReCa client relationships (Hotels, Restaurants, Cafés, Caterers).

Client & Key Account Management

Develop strong relationships with key clients to increase repeat business.

Customize product offerings and services to meet client needs.

Ensure timely deliveries and customer satisfaction.                                                            Team Management

Recruit, train, and lead a team of field sales executives and distribution staff.

Monitor team performance and provide necessary support and training.

Operations & Coordination

Coordinate with procurement, supply chain, and logistics teams to ensure product availability and quality.

Monitor market trends, customer feedback, and competitor activity.

Collaborate with the marketing team for in-store promotions, sampling, and brand visibility initiatives.

Qualifications & Experience:

Education:

Experience:

Proven track record of sales success in B2B, B2C, Modern Trade, and HoReCa segments.

Key Skills:

Deep understanding of fresh produce handling and perishability.

Excellent negotiation and communication skills.

Strong networking and relationship-building abilities.

Analytical mind set with proficiency in sales forecasting and reporting.

Team leadership and people management.

Knowledge of regional/domestic Agri-markets and pricing dynamics.

Compensation:

 “As per industry standards”

  Incentives and performance-linked bonuses