Sales Manager

Job Description: Critical Activities
Sales Management in Clinic

- Achieving Quarterly & month-on-month Sales Targets across product/ services for branch-level

- Ensure maximum level of Leads Conversion to Walk-ins for Business Growth

- Ensure maximum level of Conversion from Walk-ins to actual Sales for Business Growth

- Promoting various additional services & products to all clients visiting the clinic in an ethical manner

- Maximizing Client Referrals via regular communications & offers with clients visiting the clinic

Leads Management

- Ensuring proper transfer of information for leads generated in Tele-Calling process for potential higher ticket-sized to Center In-charge

- Work with Center In-charge for better Lead Generation, Offers Implementations, Marketing Collaterals

- Participate in marketing camps & follow-up with the leads generated there on regular basis

Tele Communications with Clients & Call Quality Management

- Monitoring in-coming & out-going calls from-to prospective & Current customers for quality assurance purpose

- Handling all real-time incoming calls during the shift time

- Check all the lead generation apps for the company to identify all the new leads & do the first calls with new leads

- Checking records for all missed calls after shift hours and follow up calling for the same

- Follow up with all leads from entry into system up to final status of the lead as closure or drop

- Follow up with current / past clients for any new services which they can take from the clinic

- Cold-calling to client database available with the company for possible new lead generation

- Updating all client conversations in companys CRM software for client requirements & tele-caller comments

Customer Experience Management:

- Always act in manner to improve client satisfaction and building long-term relationships.

- Make patients comfortable all every call & meeting, before, during & after clinic visit

- Collecting & publishing of Client testimonials at center & online for Brand building

- Share client & industry observations with operations team & management for improvements, new product/ service ideas & pricing strategy

- Discuss any client grievance with complaining client ASAP & find the root cause of the problem & the best solutions we can offer

- Keep up-to-date with the latest beauty and skincare trends, products, and treatments and share the same with clients on regular basis

Team Handling

- Ensure proper induction of new team members & train them on Functional SOPs to achieve high performance

- Participate in regular planning meetings (Daily / weekly/ Monthly reviews) to assign tasks to team members & take updates from them on task completions

Documentation

- Ensuring proper MIS is maintained by self without any errors or delays

- Conduct regular checks of documentation done by team for Tele-calling & Leads management for any errors or delays

- Keeping all Leads Related information up to date in relevant software

Social Media Activities

- Execute social media initiatives of the company as planned

- Utilizing various online platforms for online promotion, Directory Listing & Blog promotion etc.

- Coordinating with multiple marketing related vendors for online marketing initiatives

Collaboration & Support All Teams:

- Assist in retail product sales to complement treatments and meet sales targets.

- Work closely with the Center In-charge, dermatologist, cosmetologist, and other team members to deliver a holistic customer experience.

Requirement DetailsEducational Qualification: Any GraduateWork Experience No. of Years Minimum 4 Year Experience in Client Communication for Sales in Retail or Healthcare company

Functional Skills/ Experience ChecklistExperience in One-on-One Client Communication for SalesExperience in Tele-MarketingStrong Verbal & Written English SkillsAwareness of social media ToolsAbility to handle Laptop & MS Office Tools

Behavioral/ HR Fitment Checklist
Flexible attitude to workPleasant Communication SkillsCustomer Management Skills Service OrientedCaring

KRAs & Performance ScorecardOutputs Expected KRAs Measurement Index WeightageContribute to Revenue Growth by improving lead conversation & higher clinic sales Lead Conversion to Walk-In % to be increased Lead Conversion % to Walk-in 10%Increasing the % of Walk-in clients taking additional services 20%Revenue Achieved by the Center Revenue Achieved by the Center 20%Ensure Proper Execution of Tele-Calling & Lead Management Process up to Documentation of calls Ensure 100% adherence to Tele-Calling & Lead Management SOPs Number of Non-Compliances Seen During the Month 15%Ensure 100% adherence to Sales Management SOPs Number of Non-Compliances Seen During the Month 15%Ensuring Proper Scheduling & Responses to All Incoming Tele-Calls Reducing bounce rate of Incoming calls % of Call Not Answered in predefined TAT 5%Adherence to outgoing call schedules as assigned by manager % of Call Not Completed as Per schedule 10%Maintaining expected call quality as per company expectation Ensuring no errors are found in tele-calls done to current or prospective clients Number of errors observed 5%