Sales Manager – Course Sales (B2B & B2C)

Job Title: Sales Manager – Course Sales (B2B & B2C)

Department: Sales & Marketing

Location: Mohali Sector 82
Industry: Professional Training & Development
Employment Type: Full-time

Job Overview:

We are seeking a dynamic and results-driven Sales Manager to lead and grow our B2B and B2C course sales operations. The ideal candidate will be experienced in driving revenue growth, building client relationships, and leading a high-performing sales team. This role involves targeting both individual learners (B2C) and businesses/institutions (B2B) to promote and sell our portfolio of training and development courses.

Key Responsibilities: B2C Sales Responsibilities:

• Identify, qualify, and convert individual leads into course enrollments through inbound and outbound efforts.
• Conduct product demos, webinars, or consultation calls with prospective learners.
• Utilize CRM tools to track consumer interactions, follow-ups, and conversion metrics.
• Achieve and exceed monthly and quarterly sales targets from individual consumers.
• Collaborate with marketing for lead generation campaigns targeted at retail customers.
• Provide excellent pre-sales and post-sales support to learners.

B2B Sales Responsibilities:

• Develop and maintain strategic relationships with HR teams, L&D departments, corporates, colleges, and training institutions.
• Conduct B2B presentations and customized demos based on client needs.
• Pitch group training programs, corporate subscriptions, and learning modules.
• Handle negotiations, proposal submissions, and contract closures for B2B clients.
• Work closely with internal teams to ensure client onboarding and delivery.
• Participate in industry events, webinars, and networking sessions to generate leads.

Qualifications & Requirements:

• Bachelor’s degree in Business, Marketing, or a related field. MBA preferred.
• 2+ years of proven sales experience in EdTech, corporate training, or a similar domain.
• Strong understanding of both B2B and B2C sales dynamics.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in CRM tools like Salesforce, HubSpot, Zoho, etc.
• Goal-oriented, self-motivated, and adaptable to a fast-paced environment.

Key Skills:

• Consultative Selling
• Lead Generation & Conversion
• B2B Relationship Management
• Consumer Sales Strategy
• Proposal Development
• Negotiation & Closing Deals
• CRM Management
• Data-Driven Sales Planning

Compensation:

• Competitive salary + performance-based incentives
• Health & wellness benefits
• Opportunities for career advancement

Job Type: Full-time

Pay: From ₹25,000.00 per month

Schedule:

• Day shift
• Morning shift

Language:

• English (Required)

Work Location: In person