Sales Executive

Here’s a **comprehensive Job Description for a Sales Executive in the FMCG (Fast-Moving Consumer Goods)** sector — you can customize it based on your company’s products or target markets:

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### **Job Title:** Sales Executive – FMCG Products

### **Department:** Sales & Marketing

### **Reports To:** Area Sales Manager / Regional Sales Manager

### **Location:** [Specify City/Region]

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### **Job Summary:**

The Sales Executive will be responsible for driving sales growth, expanding market presence, and building strong relationships with distributors, retailers, and key customers for the company’s FMCG product portfolio. The role involves achieving sales targets, ensuring product visibility, executing promotional activities, and maintaining excellent customer service standards.

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### **Key Responsibilities:**

**1. Sales & Market Development**

* Achieve monthly, quarterly, and annual sales targets in assigned territories.

* Identify and develop new business opportunities with distributors, retailers, and modern trade outlets.

* Ensure product availability, visibility, and proper display across all sales points.

* Conduct regular market visits to monitor competitor activity, pricing, and promotions.

**2. Channel Management**

* Build and maintain strong relationships with distributors and retailers.

* Ensure timely order booking, delivery, and payment collection.

* Support distributors in inventory planning and stock management.

* Resolve trade issues promptly to maintain positive relationships.

**3. Promotion & Merchandising**

* Execute trade promotions, product launches, and marketing campaigns as per company strategy.

* Coordinate with marketing teams to ensure effective in-store branding and visibility.

* Monitor and report effectiveness of promotional activities.

### **Qualifications & Experience:**

* Bachelor’s degree in Business Administration, Marketing, or a related field.

* 2–5 years of experience in FMCG sales (experience in [specific pulses,agricultural products ).

* Strong understanding of retail, distributor, and modern trade channels.

### **Skills & Competencies:**

* Excellent communication and negotiation skills.

* Strong relationship-building and interpersonal abilities.

* Proficiency in MS Office and basic reporting tools.

* Self-motivated, target-driven, and willing to travel extensively.

* Ability to work independently and in a team environment.

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### **Key Performance Indicators (KPIs):**

* Achievement of sales targets and growth objectives.

* Distributor and retailer satisfaction.

* Market share and product visibility improvement.

* Timely collection of payments and reduction of outstanding dues.

Job Type: Full-time

Pay: ₹14,245.51 - ₹35,000.00 per month

Work Location: In person