Sales Executive

Company Profile

Bagrrys India is one of the leading brands in the health foods and breakfast cereals segment, known for its commitment to nutrition, quality, and innovation. With a wide range of products including mueslis, oats, corn flakes, granola, and health snacks, Bagrry’s continues to pioneer the “Healthier Breakfast” revolution in India and abroad. For more details

Web: www.bagrrys.com Wikipedia: https://en.wikipedia.org/wiki/Bagrrys_India_Limited

Job Summary:

Area Sales Executive – Modern Trade

Key Responsibilities:

1. Sales & Business Growth

• Achieve monthly, quarterly, and annual sales targets for assigned modern trade accounts.
• Drive growth by expanding Bagrry’s presence in key chains such as Reliance, D-Mart, Spencer’s, More, Nature’s Basket, and others.
• Plan and execute account-specific sales and promotional strategies to maximize revenue.

2. Key Account Management

• Build and maintain strong relationships with category managers, purchase heads, and store operations teams.
• Negotiate listings, promotions, product placement, and visibility drives in alignment with brand guidelines.
• Develop and execute Joint Business Plans (JBPs) with key accounts to deliver category and brand growth.

3. Merchandising & Visibility

• Ensure planogram compliance, adequate stock availability, and attractive product displays across stores.
• Coordinate with the merchandising team to implement in-store visibility campaigns and sampling activities.
• Track and improve shelf share and brand presence versus competitors.

4. Operational Coordination

• Liaise with distributors, supply chain, and finance teams for smooth order processing, delivery, and payment collection.
• Manage account reconciliations, claims, and trade schemes efficiently.
• Monitor stock levels, returns, and ensure freshness of inventory.

5. Reporting & Market Insights

• Track sales performance, promotions, and store-level execution on a regular basis.
• Provide timely market feedback on competition, pricing, and consumer behavior.
• Prepare periodic MIS reports and suggest strategies for improving sales and visibility.