Sales Development Rep. Lead (SDR Lead)

How to Apply:

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About Pixelo:

As a new age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.

About the Role Sales Development Rep. Lead

We're looking for a SDR Lead (experience in B2B SaaS) who can bridge the gap between product, marketing, and engineering to build and scale revenue-focused workflows. If you're a technically sound, detail-oriented operator with deep expertise in automation, enrichment, lead routing, and tool integrations, we'd love to connect.

This role is ideal for someone with strong growth engineering instincts, a passion for tooling, and the ability to build data-driven, automated GTM pipelines using cutting-edge platforms like Clay, n8n, make.com, and more.

Key Responsibilities:

• Develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
• Design, implement, and optimize multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
• Deliver a weekly set number of SQL's, MQL's, and meetings via Outbound marketing motion, being accountable for the results
• Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
• Collaborate closely with the content marketing team to develop and optimize high-quality lead generation outbound messaging
• Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
• Analyze and report on the performance of lead generation campaigns, providing insights and recommendations to optimize marketing effectiveness and increase ROI.
• Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
• Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
• Manage client relationships, ability to strategize and present cohesively.

Key Tools You'll Work With

• Automation & Workflow Builders: 3-6 years experience using - Clay, n8n, make.com, Zapier, Phantombuster
• Enrichment Tools: Clearbit, Hunter, Dropcontact, People Data Labs, BuiltWith, Snow.io
• CRMs & Outreach: HubSpot, Salesforce, Zoho, Instantly, Smartlead, Apollo, Prospectoo

Qualifications:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• 36 years of experience in B2B SaaS demand generation, preferably within the technology industry.
• Preferred qualifications include prior involvement in B2B marketing.
• Strong hands-on experience with GTM tools like Clay, Smartlead, Instantly, Phantombuster, etc.
• Familiarity with CRMs (HubSpot, Salesforce, or similar) and marketing automation platforms.
• Analytical mindset with a strong grip on numbers, funnels, and GTM KPIs.
• Ability to work cross-functionally and manage competing priorities in a fast-paced setup.

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