Sales Associate

Agency, Banca, and Direct Sales

Key Responsibilities

Sales & Business Development

• Generate leads through field activities, referrals, bank branches, and digital channels

• Understand customer risk profile and recommend appropriate insurance products

• Achieve monthly and quarterly targets for premium and policy issuance

• Conduct customer meetings, product presentations, and need-based selling

• Ensure accurate documentation, onboarding, and post-sales support

Channel Enablement

• Agency:

  • Identify, recruit, and onboard insurance advisors

  • Train advisors on products and sales process

  • Drive advisor activation and performance

  • Support advisors in customer meetings and closures

• Banca:

  • Work with assigned bank branches to drive insurance penetration

  • Train branch staff on product features and sales techniques

  • Engage with walk-in customers and branch databases

  • Conduct sales camps, HNI meetings, and lead generation activities

• Direct Sales:

  • Generate direct leads through market mapping, events, and calling

  • Manage personal funnel and sales hygiene using CRM

  • Maintain strong customer relationships and handle objections

Relationship Management

• Build trusted relationships with customers, bank staff, and advisors

• Develop local market intelligence on competition and products

• Provide timely communication on policy status and renewals

Reporting & Compliance

• Maintain sales reporting, CRM updates, and funnel metrics

• Ensure adherence to IRDAI regulations and company compliance norms

• Follow documentation, KYC, and data protection standards

Required Skills & Competencies

• Strong communication and negotiation skills

• Customer-centric and consultative selling approach

• Ability to influence and build relationships across channels

• Comfortable with field work, travel, and target-driven environment

• Basic understanding of Life/Health/General insurance products

• Proficiency with CRM tools and Excel preferred