Sales Associate - Robotics

Job Description

As a Sales Associate, you will play a critical role in scaling the adoption of our robotic actuators, soft grippers, and robotic arms across industries. you'll support the entire customer lifecycle from lead qualification and demos to deployment coordination and feedback collection. This is a hands-on, execution-focused role designed for individuals who enjoy cross-functional work, field travel, and owning the customer experience in an engineering-led, deep-tech startup. you'll be interfacing with clients, partners, internal engineers, and ecosystem stakeholders to deliver tailored automation solutions. Key Responsibilities Sales Support & Business Development 1. Identify potential clients in manufacturing, automation, and robotics spaces through outbound outreach, industry events, and CRM follow-up. 2. Present automation and robotic solutions to customers, integrators, and OEMs; deliver hands-on product demonstrations across locations. 3. Support the preparation of commercial proposals in collaboration with engineering and leadership teams. 4. Manage customer interactions across the full sales cycle: requirement scoping, objection handling, follow-ups, technical clarifications, and deal closure. 5. Collaborate with channel partners, integrators, and internal teams to finalize techno-commercial aspects of deals. Customer Success & Coordination 1. Own the post-sale engagement: coordinate installations, provide support for pilot deployments, and ensure a smooth onboarding experience. 2. Serve as a point of contact between customer teams and internal engineering/design teams for requirements translation and solution delivery. 3. Maintain updated documentation for each account, including call reports, feedback logs, deployment timelines, and service requests. 4. Escalate and resolve any field-level issues in a structured manner, maintaining customer satisfaction and trust. Exhibition & Field Engagement 1. Represent the company at trade shows, expos, road shows, and partner events (~2-4 per year). 2. Plan and execute booth setup, demo readiness, lead capture, and follow-up post-event. 3. Travel for customer visits, site surveys, integration planning, and deployment coordination (20 30% travel expected). Internal Collaboration & Operations 1. Track and update CRM and internal reporting systems with the status of leads, deployments, and open actions. 2. Collaborate with engineering, production, and testing teams to ensure product readiness and meet the delivery timeline. 3. Organise and maintain structured documentation, including product sheets, solution guides, and technical FAQs for customers and integrators. 4. Work closely with the leadership team on performance reviews, revenue forecasts, and funnel reporting. Qualifications 1. 2 3 years of experience in a customer-facing role such as business development, technical sales, pre-sales, or field operations preferably in automation, capital equipment, or robotics industries. 2. A bachelor s degree in Mechanical, Mechatronics, Electrical, or Electronics Engineering is preferred but not mandatory. Candidates with a BBA, B.Com, or MBA background and relevant technical exposure are encouraged to apply. Skills & Traits 1. Strong interpersonal skills and a consultative selling mindset; able to build trust with technical and commercial stakeholders alike. 2. Excellent written and verbal communication skills, including presentations and technical articulation. 3. Familiarity with B2B hardware sales cycles especially in industrial/automation setups is a major plus. 4. Proficient in MS Office (Excel, PowerPoint) and basic CRM tools. 5. Comfortable working in a startup environment: self-motivated, adaptable, and able to execute independently. 6. Knowledge of best practices for lead generation, follow-ups, closing deals, post-sales are highly desirable. Why Join Us 1. Be part of a cutting-edge deep-tech team building robotics for the next generation of factories and logistics. 2. High ownership, visibility, and impact work directly with the founding team on core business functions. 3. Learn across domains: robotics, sales engineering, customer success, and operations. 4. Growth path into sales leadership, technical program management, or ecosystem partnerships